Product Director, Channel Innovation & Execution – CAPLYTA®

Location: Titusville, New Jersey, USA. This role is based in Titusville NJ and requires up to 25% travel.

Job Summary

Key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.

Key Responsibilities

Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts.
Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance.
Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach.
Explore and prioritize additional innovative channel opportunities that can fuel future CAPLYTA performance.
Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies.
Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives.
Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy.
Define success metrics and track performance to drive continuous improvement and demonstrate impact.
Contribute to a high-performing, collaborative team environment.

Qualifications

Minimum of a bachelor’s degree.
Minimum of 5–7 years of relevant experience, including pharmaceutical or healthcare industry experience.
Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred.
Neuroscience or mental health experience preferred.
Strategic and innovative thinker with a results-oriented, test-and-learn mindset.
Strong ability to collaborate cross-functionally and influence without direct authority.
Proven marketing experience with strong project management and communication skills, including executive-level presentations.
Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment.
Proactive, team-oriented, and comfortable operating in evolving and ambiguous environments.

Required Skills

Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Industry Analysis
Market Research
Negotiation
Organizing
Problem Solving
Product Development Lifecycle
Product Portfolio Management
Product Strategies
Program Management
Strategic Thinking
Tactical Planning
Technical Credibility

Preferred Skills

Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Industry Analysis
Market Research
Negotiation
Organizing
Problem Solving
Product Development Lifecycle
Product Portfolio Management
Product Strategies
Program Management
Strategic Thinking
Tactical Planning
Technical Credibility

Compensation and Benefits

Base pay range: $122,000.00 - $212,750.00.

Benefits:- Vacation: 120 hours per calendar year- Sick time: 40 hours per calendar year (48 hours for Colorado residents, 56 hours for Washington residents)- Holiday pay (including floating holidays): 13 days per calendar year- Work, Personal and Family Time: up to 40 hours per calendar year- Parental Leave: 480 hours within one year of the birth/adoption/foster care of a child- Bereavement Leave: 240 hours for an immediate family member, 40 hours for an extended family member per calendar year- Caregiver Leave: 80 hours in a 52-week rolling period- Volunteer Leave: 32 hours per calendar year- Military Spouse Time-Off: 80 hours per calendar year- Additional general information on company benefits available at

Equal Opportunity Employment

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs.

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