THE COMPANY: Hangzhou GreatStar Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D, and manufacturing high quality products for the DIY, professional and industrial channels. Our brands include Arrow Fastener, Shop-Vac, SK Tools, Goldblatt, Pony & Jorgensen, EverBrite, WorkPro, as well as many others.

GreatStar Industrial US, LLC, with offices in Atlanta, GA, is a wholly owned subsidiary of GreatStar Tools USA whose other operating companies include Arrow Fastener Co., LLC, Shop-Vac USA, LLC & Prime-Line Products.

REPORTING RELATIONSHIP: Director, Marketing will report directly to both the CEO and VP of Brands at Hangzhou GreatStar Industrial and will be responsible for driving brand and product marketing across the Great Star USA brands that include Pony & Jorgensen, Goldblatt, WorkPro, Duratech, etc.

ABOUT THE POSITION

We are hiring a Director of Market Insights & Product Development to aggressively accelerate growth across our tools, hardware, and adjacent product categories . This is a build-and-scale role designed for a leader who knows how to win in big box retail and eCommerce —someone who can turn real consumer insight into products that dominate both the physical shelf and digital search results .

You will own the end-to-end connection between voice of customer, product design, packaging, and commercial performance , building a best-in-class function that consistently delivers high-impact, high-velocity product innovation.

WHAT YOU’LL DO

Build a High-Output Innovation Engine

Stand up and lead a fast-moving team of industrial designers and insights leaders focused on tools, hardware, professional and DIY-driven categories
Create a repeatable, scalable model to rapidly move from consumer insight → concept → shelf/Amazon-ready product
Instill speed, accountability, and a performance-driven innovation culture

Own Consumer, Shopper & Digital Insights

Leverage POS data, digital shelf analytics, search trends, ratings & reviews, and competitive intelligence to uncover growth opportunities
Identify unmet needs across DIY, pro-user, and value-oriented consumers in tools and adjacent categories
Translate insights into clear product briefs that drive commercially successful launches

Drive Product & Packaging That Wins at Retail + Online

Lead development of consumer-led tools and hardware products that outperform in big-box retail, mass merchant, e-commerce, and other key channels
Build packaging that stops traffic in-store and converts online—optimized for content, claims, durability, and shipability
Create differentiated product lines across hand tools, power tool accessories, storage, safety, and adjacent categories

Win in the Digital Aisle

Ensure every product is built for search, content, and conversion from day one
Partner with eCommerce teams to optimize SEO, PDP content, bundling, pricing architecture, and ratings velocity
Use real-time performance data to refine product features, packaging, and positioning

Execute Globally at Speed

Drive development with Asia-based OEM and manufacturing partners to hit cost, quality, and timeline targets
Navigate private label and branded product strategies with precision
Balance speed-to-market with margin, quality, and retailer requirements

WHAT YOU BRING

Experience That Delivers Results

8+ years of progressive marketing and product leadership in CPG, with strong preference for tools, hardware, building supply, or adjacent categories
BS degree in Business or related field of study. MBA preferred
Proven success launching high-volume, high-velocity retail products
Experience with private label and/or OEM development

Track Record of Winning in Retail & eCommerce

Demonstrated ability to build brands and products that succeed in big box retail and online marketplaces
Strong expertise in packaging, product differentiation, and consumer-led innovation
Hands-on experience driving eCommerce conversion and digital shelf performance

Category & Consumer Expertise

Deep understanding of tools, hardware, and DIY categories, including pro vs. DIY segmentation
Strong grasp of purchase drivers: performance, durability, value, and brand trust
Ability to spot trends and whitespace opportunities ahead of competitors

Global & Cross-Functional Leadership

Experience working with international sourcing and development teams, especially in Asia
Strong operator who partners effectively across sales, product, sourcing, and digital commerce

Leadership Mindset

Builder with a bias for action and pace
Data-driven, commercially focused, and highly accountable
Comfortable making decisions quickly and scaling what works

WHY JOIN US

This is a unique opportunity to define how we win in an increasingly omnichannel marketplace. You’ll shape the future of our product portfolio by connecting consumer insights, design innovation, and retail + eCommerce execution —delivering products that stand out, convert, and grow.

BENEFITS

Comprehensive healthcare including EPO and HSA eligible plans
Dental and vision coverage
Company paid basic Life/AD&D Insurance
Company paid disability plans including Salary Continuation/Short-term Disability & Long Term Disability
Flexible Spending Accounts & Health Savings Accounts
Employee Assistance Programs
Voluntary Benefit Offerings Including Critical Illness, Accident, and additional supplemental life programs (including Spouse & Child)
401(k) Safe Harbor Retirement Savings Plan with an Employer Match
Paid Time Off programs including vacation, sick, and floating holiday as well as 11 Company Paid Holidays

Additional details about these benefits and their eligibility requirements will be provided during and following the hiring process. The formal language of the plan documents govern the above offerings. Plan documents, if applicable, are available for teammate’s inspection. The Company and its designated benefit plan administrators reserve the right to determine eligibility, interpretation and administration of issues related to benefits offered by the Company.

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