Head of Product Innovation & Lifecycle Management

Position Overview

Basic Research is seeking a Head of Product Innovation & Lifecycle Management to lead the development and evolution of breakthrough health, wellness, and beauty products across our portfolio of brands.

This leader will build and oversee a consumer‑insight driven innovation engine responsible for the full lifecycle of every product—from early discovery and concept development through launch, optimization, and retirement.

The ideal candidate is both a strategic product visionary and a disciplined operator who can translate real consumer problems into highly effective products that deliver measurable results.

At Basic Research, we prioritize long‑term customer relationships over short‑term transactions. Every product must meaningfully improve the customer’s life, meet regulatory standards, and consistently exceed expectations with customer ratings above 4.5 stars.

This role partners closely with R&D, regulatory, marketing, operations, finance, and sales to ensure our products win in the market and deliver strong lifetime value.

Key Responsibilities

Product Innovation Strategy

Lead innovation strategy across all Basic Research brands
Translate consumer insights, scientific research, and market trends into a pipeline of high‑impact product opportunities
Identify emerging opportunities in health, longevity, supplements, skincare, and beauty
Build and maintain a multi‑year product roadmap balancing hero products, growth products, and exploratory innovation
Foster a customer‑first innovation culture

Consumer Insight & Product Development

Lead consumer discovery through research, behavioral insights, product reviews, and category analysis
Translate consumer problems into clear product hypotheses and positioning strategies
Partner with R&D, formulation scientists, manufacturers, and regulatory teams to develop effective, compliant, and differentiated products
Guide key product decisions, including formulation, format, packaging, claims, and pricing

Product Launch & Go‑to‑Market Alignment

Partner with marketing, sales, and operations to ensure successful product launches
Define target customer, positioning, messaging, channel strategy, and financial targets for each launch
Align product strategy with launch execution across DTC, Amazon, and retail channels

Product Lifecycle Management

Own the full lifecycle of the product portfolio
Monitor performance through sales velocity, margins, customer reviews, repeat purchase rates, and market trends
Lead product optimization, including formula improvements, packaging updates, pricing strategy, and margin expansion
Determine when products should be scaled, repositioned, reformulated, or retired

Portfolio Performance & Leadership

Build a portfolio that drives strong unit economics, customer lifetime value, and repeat purchase behavior
Partner with finance and operations to ensure products meet margin and cost targets
Lead and mentor product managers and cross‑functional project teams
Communicate product strategy and portfolio performance to executive leadership

Qualifications

10–15 years of product innovation or product management experience in health, wellness, supplements, skincare, or beauty
Proven track record of launching successful consumer products
Experience managing the full product lifecycle from concept through portfolio optimization
Strong understanding of regulated categories, including dietary supplements, cosmetics, or OTC
Deep knowledge of consumer behavior, market trends, and brand positioning
Experience working cross‑functionally with R&D, regulatory, marketing, and supply chain teams
Strong strategic thinking combined with operational execution

Success Profile

The ideal candidate is

Obsessed with understanding consumers and solving real problems
Passionate about building products that genuinely improve people’s lives
Highly disciplined about product performance, margins, and portfolio health
Comfortable operating at both strategic and hands‑on levels
Driven to build category‑defining products that earn customer trust

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