Product Development Sr. Manager / Director

Location: Costa Mesa, California. We prefer in-person candidates. Hybrid may be considered for qualified candidates located further away from our offices.

About the Role

Do you obsess over what’s trending in personal care, constantly testing new products just to stay in the know? Do you find yourself wandering the beauty aisles of Target, Ulta, and Whole Foods, studying the 4 P’s of every competitor on the shelf?

Do you love the rush of seeing an idea you sketched out on a Tuesday hit store shelves 3 to 4 months later?

If that sounds like you, keep reading.

We’re looking for a Product Development Sr. Manager or Director with at least 10 years of experience in consumer goods (beauty strongly preferred) who understands the full product lifecycle inside and out, from competitive analysis, costing, and sourcing, to internal and supplier briefing, negotiation, art direction, marketing callouts and hierarchy, artwork proofing, and project management.

This isn’t a traditional corporate PD role. We move fast, we bet on great ideas, and we ship. Since we’re a lean team, you’ll get the chance to wear many hats and take real ownership of your products from concept to shelf across haircare, skincare, and body care. You’ll work closely with marketing, sales, operations, design, and our manufacturing partners to bring winning products to life.

The ideal candidate is equal parts trend spotter and operator: someone with the taste to know what’s next, and the discipline to flawlessly manage timelines, costing, testing, packaging, and launch readiness.

About us

Founded in Southern California in 2004, Bio Creative Labs (BCL) creates clean, plant-powered hair, skin, and body-care products designed to support a healthier, more intentional lifestyle. Our brands, including Petal Fresh and Be Care Love, are sold in over 70 countries across retail and professional channels. We’re a mission-driven company that moves quickly, values integrity, and cares deeply about how our products are made and how our partnerships are built.

Key Responsibilities

Innovation & Ideation

Identify trends, whitespace opportunities, and line extension ideas across both branded and off-price product development
Continuously generate commercially viable ideas across categories and channels
Develop product briefs for formulas, packaging, claims, and positioning

Product Development & Execution

Lead new product launches from concept to shelf across multiple brands
Manage timelines, sample testing, revisions, and launch readiness
Oversee artwork proofing, art direction, and marketing callouts and hierarchy
Apply a working knowledge of printing processes and vessel decoration to ensure packaging executes as designed

Sourcing & Supplier Management

Manage supplier communication, costing, MOQ, and production timelines
Negotiate with vendors and manufacturing partners to hit cost and quality targets
Be available around the clock when overseas issues arise at the factory, including virtual press checks across time zones

Technical & Regulatory Fluency

Maintain a solid understanding of cosmetic ingredients, regulations, and beauty industry standards
Ensure formulas and claims align with regulatory requirements and brand positioning

Cross Functional Collaboration & Tools

Partner with sourcing, sales, marketing, and design teams to execute quickly
Align closely with internal stakeholders on briefs, positioning, and launch plans
Actively explore and adopt AI tools to streamline workflows and increase team output

Experience

10 years of beauty or personal care product development experience
Proven success launching products to retail market
Strong understanding of packaging, formulas, claims, and supplier management
Highly organized with ability to manage multiple projects simultaneously
Entrepreneurial mindset with strong taste level and speed of execution
Haircare and skincare experience strongly preferred
Experience with mass, natural, or off-price retail is a plus

Why this Role

High ownership and visibility across multiple growing brands
Opportunity to create products that reach major retailers around the globe
Direct impact on company growth and innovation pipeline
Fast moving environment where strong ideas get executed quickly
Clear path for advancement based on results

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