Overview

We are seeking a strategic and consumer-obsessed Director of Product to lead the creation of bold, craveable beverages - flavors and products - from concept to rollout. This role sits at the intersection of consumer insights, product storytelling, and brand strategy, ensuring every product delivers both exceptional taste and strong consumer relevance.

Reports To: SVP of Brand

Location : Austin, TX (Mon-Thurs onsite)

Responsibilities

Identify emerging flavor trends, ingredient innovations, and whitespace opportunities
Translate consumer insights, retailer needs, and business objectives into compelling product concepts
Create and maintain a multi-year innovation & flavor roadmap aligned with company goals
Develop detailed product briefs that capture flavor direction, consumer target, positioning, and key product attributes to align internal teams and external partners
Partner with R&D team and flavor houses to develop differentiated flavor profiles and manage timelines
Guide flavor exploration, evaluation, and optimization through structured tasting sessions and consumer feedback
Support formulation refinements and product optimization
Ensure product concepts, messaging, and design elements effectively communicate consumer benefits and brand values
Own product development timelines and key milestones, ensuring cross-functional teams - including creative, project management, stay on track from concept approval through final art files
Partner with the creative and project management teams to ensure all packaging assets and can art files are completed accurately and on time
Drive alignment across stakeholders throughout the product development lifecycle

Qualifications

8+ years of experience in beverage innovation, product development, brand innovation, or related CPG categories
Demonstrated success developing and launching beverage products from concept to market
Strong understanding of flavor development, formulation processes, and beverage industry trends
Experience working directly with flavor houses, ingredient suppliers, and external development partners
Deep expertise in consumer insights, trend analysis, and innovation strategy
Proven ability to collaborate cross-functionally across marketing, creative, commercial, and technical teams
Excellent communication, presentation, and stakeholder management skills
Strong analytical thinking combined with creative problem-solving capabilities
Bachelor's degree in related field
Fun and inclusive work environment with a super collaborative team
Access to Company Insurance (Health, Dental, Vision)
401(k) plan that the company matches because your future should bloom as well
Generous PTO because work-life balance is important
A brand new company laptop (yes, it’s Apple)
Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.

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