Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry‑leading growth. In fact, we’re the largest and fastest‑growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people‑first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion‑dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

We are looking for a Senior Manager of Product Marketing to lead product marketing for CarGurus’ consumer products, consumer insights, and differentiated value proposition. You will partner closely with Marketing and Product to deliver insights that shape the product roadmap, bring our products to market, and drive product success. You are deeply knowledgeable about our consumers and able to translate insights into clear strategy and action. The ideal candidate balances big‑picture thinking with strong attention to detail and makes it their mission to ensure we are delighting our consumers. This is a critical management role that reports into the VP of Product Marketing & Insights.

What you’ll do

Own product marketing strategy across the consumer journey (awareness, consideration, decision, purchase, engagement, and retention) for our consumer experience.
Define and continually refine the overarching consumer value proposition and product positioning, ensuring we clearly articulate what makes CarGurus different and better.
Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.
Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities while fostering a high‑bar, low‑ego culture.
Represent the voice of the consumer and develop a deep understanding of our customers and products. Leverage NPS and other customer insights to identify opportunities for improvement and provide input into the product roadmap.
Build and standardize GTM frameworks and playbooks (tiering, piloting, experimentation, launch, and post‑launch optimization) for new products, features, and experience changes across web and app.
Synthesize complex data and research into clear narratives that explain the “why” behind recommendations and drive alignment across senior stakeholders.
Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling, while also being customer‑centric.
Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta and other ads, emails, landing pages, testimonials, videos).
Implement project management strategies that align with the organization’s overall goals and objectives and manage cross‑functional dependencies while supporting project teams through complex problem‑solving and decision‑making.
Demonstrate a deep understanding of the strategic priorities and roadmap and the impact your team’s work has, while being proactive and working autonomously, anticipating next steps, stakeholder questions, potential roadblocks, etc., with little day‑to‑day oversight and clear ownership over initiatives.
Lead cross‑functional working teams across Product, Marketing, Analytics, and Engineering to bring launches and optimizations to market on time, managing dependencies, risks, and trade‑offs.
Establish clear goals, success metrics, and reporting for consumer product marketing initiatives, ensuring the team’s work is tightly aligned to product, audience, and revenue objectives, and regularly communicate impact and learnings.

What you’ll bring

Bachelor's degree (writing‑intensive and/or quantitative major preferred)
8+ years of experience, with at least 5+ years in product marketing; experience in consumer / B2C or marketplace businesses strongly preferred.
2+ years of people management experience, including directly managing and developing product marketers or adjacent marketing roles.
Very strong written and verbal communication skills. You are a storyteller with a knack for creating compelling content that will drive results, and can flex between consumer‑facing copy, internal narratives, and cross‑functional presentations.
Demonstrated track record leading GTM strategy and execution for consumer products or experiences—from insight and positioning through launch and optimization.
Deep experience translating customer insights and data into strategy, messaging, and product decisions, including comfort with experimentation and performance metrics.
Skilled at developing cross‑functional relationships and working in close partnership with product and marketing teams.
Ability to thrive in a fast‑paced, dynamic environment and manage multiple projects simultaneously and autonomously.

The displayed range represents the expected annual base salary / On‑Target Earnings (OTE) for this position. On‑Target Earnings (OTE) is inclusive of base salary and on‑target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job‑related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$145,000 – $182,000 USD

Working at CarGurus

We reward our Gurus’ curiosity and passion with best‑in‑class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work‑life balance and individual well‑being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.
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