Coral Care Director of Product, Marketplace New York, NY · Full time

Director of Product for a real two-sided consumer marketplace, where one side is parents finding therapy for their children and the other side is the therapists who show up at their door.

About Coral Care

At Coral Care, we believe families should never have to fight for the care their children need. Millions of young children in the U.S. experience developmental delays, yet parents often face long waitlists and complex systems. Our mission is to change that by making high-quality pediatric therapy accessible at home and in the community. We are a platform powering a two-sided marketplace: helping families connect with trusted, local speech, occupational, and physical therapists who accept insurance, and supporting providers in building thriving private practices within their own communities. Since launching in 2023, Coral Care has delivered thousands of therapy sessions and expanded across multiple states. We are a fast-growing, mission-driven team with a culture of compassion, collaboration, and momentum — and we are just getting started.

Description

The job, in one paragraph

You will own the product surface area of a real two-sided marketplace: parents finding pediatric therapy for their kids, and licensed clinicians building their practice through Coral Care. Both sides are consumers. Both sides are choosing with their own time, money, and attention. The work is everything you already love about consumer marketplace PM. Funnel diagnosis, activation curves, supply liquidity, conversion at the zip code level, the messy beautiful problem of matching the right person to the right person at the right time. The category is one where the outcome is a child who actually gets the care they need.

Why this role exists

Every year, millions of children miss out on the therapy they need because the system that connects them to care is broken. Finding a qualified pediatric therapist is slow, confusing, and often impossible outside a clinic waiting list that runs months long. Coral Care is fixing that.

We operate in 9 states with 600+ licensed therapists delivering OT, PT, and speech therapy directly in families' homes. We closed our Series A in early 2026. The product works. Now we need someone to make it work harder. To find the 2% in the funnel, the 5% in retention, the 15% in supply utilization. The compounding behavior changes that turn a working marketplace into a great one.

What you'll recognize

You’ve spent your career on products like this. You know the shape of the problem before you even open the dashboard.

You know that supply-side health is not a business metric, it’s a product problem. You also know that “we just need to recruit more providers” is almost never the right answer when the real issue is utilization, activation, or geographic mismatch. You know what a healthy liquidity ratio looks like in a hyperlocal marketplace. You know what it means when a zip code is supply-starved versus demand-starved versus just badly matched. You’ve sat with a cohort retention chart for an hour and walked away with three hypotheses worth testing.

You think in days, not features. Day 1, day 3, day 7, day 28, both sides of the marketplace. You know which behaviors at day 1 actually predict retention at day 90, and you know how to design a lightweight test to find out when you don’t.

You’ve owned demand-side conversion on a real funnel and shipped supply-side tooling that measurably moved provider engagement. You’ve debated whether to optimize for first-booking time or first-booking quality and you have a real opinion about it. You know the moment in a marketplace’s life when the matching algorithm needs to stop being a filter and start being a recommendation, and you know what that transition costs.

What you’ll own

Demand side. Parent acquisition, activation, and retention. The full care journey from first contact through ongoing engagement. What builds trust in the first 48 hours, what keeps families coming back, what drives the referral that brings in the next family.

Supply side. Provider onboarding, time-to-first-booking, utilization, and long‑term engagement. The tooling that makes a therapist’s day better. The reasons providers grow their practice with us versus drift away.

Marketplace mechanics. Match quality, liquidity at the zip code level, the dispatcher logic that decides who sees what. The decisions that determine whether a marketplace feels magical or feels like a filtered list.

AI in the product and in your workflow. Where AI creates real leverage in matching, in the parent experience, in internal ops. Where it doesn’t. You’ll bring a strong point of view here, and you’ll use AI fluently in your own work for research, prototyping, analysis, and writing.

Internal tools. Our concierge and billing teams are real users with real workflows. You’ll own the tooling that makes them faster and more accurate, alongside the consumer-facing work.

The team. You’ll manage one junior PM directly and be the product partner to our Head of Engineering on execution. You’ll be the product point of contact for ops, concierge, and billing, translating their needs into roadmap and keeping engineering focused on what matters.

A note on structure

This role reports to our Head of Engineering. That’s intentional. At our stage, product and engineering velocity are inseparable, and we want a tight operating loop between the two. You’ll sit on the leadership team, you’ll have direct access to the CEO, you’ll set product direction, and you’ll own the roadmap.

This is also a role with real room to grow. The product surface area is expanding fast, the team is small enough that what you build defines what product looks like at Coral Care, and the person who shows up and ships will earn the scope that comes next.

Who you are

You’ve spent the last 6+ years shipping consumer products. The companies on your resume are places where the user is the buyer, the buyer is a person, and that person can leave whenever they want. You’ve worked on a real two-sided marketplace at DoorDash, Instacart, Uber, Lyft, Airbnb, Thumbtack, OpenTable, Etsy, Glossier, Angi, or somewhere in that orbit. You’ve personally moved a marketplace metric that mattered.

You’ve thought hard about hyperlocal supply and demand, not as a filter on a search page but as the central product problem. You’ve worked at a company big enough that you learned how to run a real process, and you’ve worked somewhere small enough that you built credibility through output. You can do both.

You like managing one or two people. You’re energized by being close to the work, reading a retention curve, writing a brief, caring about drop‑off on step 3 of a 5‑step flow.

What this is not

A telehealth or virtual care product. Coral Care is grounded in real geography, real availability, and real in‑person relationships. The constraints are physical, not just digital.

A pure strategy seat. You’ll be in the details every week.

A health IT, EHR vendor role, or clinical workflow product. Our platform has an EHR layer because our providers work inside it, and you’ll help shape it. But the product is a consumer marketplace first.

What we offer

Competitive salary and meaningful equity. Health, dental, vision. Real ownership of a product surface area that matters. A team that ships. And the chance to build the marketplace that, when it works, gets a child the therapy they need this month instead of next year.

Note on eligibility: This role is based in NYC and our team operates a hybrid schedule. Applicants must be authorized to work in the United States. Coral Care is unable to sponsor work visas at this time.

Salary

$190,000 - $220,000 per year

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