Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences.

Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms.

We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces.

The Role:

We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.

This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.

The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands‑on with design, engineering, AI tools, research, and execution details.

You should be equally comfortable:

talking directly with users
shaping product strategy
defining UX flows
building rapid prototypes
working through technical implementation details
analyzing business opportunities
making fast product tradeoff decisions

What You’ll Do:

Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences
Drive product strategy, roadmap definition, prioritization, and execution
Partner closely with engineering, design, research, and leadership teams
Conduct user research and synthesize insights into product direction
Rapidly prototype and validate new product ideas using modern AI and product tools
Define user flows, product requirements, success metrics, and launch plans
Work across both business strategy and technical implementation details
Help shape monetization, marketplace, and engagement strategies
Operate with high autonomy in a fast-moving, ambiguous environment
Move quickly from concept to execution with minimal process overhead

Qualifications:

5+ years of product management experience
Experience building and launching consumer digital products
Strong zero-to-one product instincts
High ownership and bias toward action
Strong systems thinking and product judgment
Ability to navigate ambiguity and rapidly changing priorities
Comfortable operating across technical, creative, and business domains
Strong communication and cross-functional leadership skills
Technical fluency and comfort working closely with engineers
Curiosity about AI tools, creative technology, and emerging consumer behaviors
Highly organized, self-directed, and resourceful
Collaborative, low-ego, team-oriented mindset

EEO Statement:

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

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Senior Product Manager, Creative Labs