Team and Role Overview

Marketing at First Street drives awareness, demand, and category authority for the CRFM platform across institutional financial audiences. Product Marketing is the connective tissue that translates physical climate models, financial layers, and product capabilities into language institutional buyers understand, value, and act on. As Product Marketer you will own positioning, messaging, sales‑ready collateral, launch motions, and product training content, ensuring every capability reaches the market with a consistent narrative.

What you will do

Own the positioning and messaging architecture. Develop and evolve the frameworks that articulate First Street’s value across core institutional segments and priority use cases, translating physics‑based climate models and financial layers into language that resonates with each buyer.
Build and maintain the GTM collateral library. Pitch decks, one‑pagers, solution briefs, modular suite decks, demo narratives, objection‑handling, and battlecards—productized for consistent use across all sales motions.
Own the reusable RFP answer library. Build and maintain the central repository of approved, current language for RFP and security questionnaire responses, supporting the sales organization across deals.
Lead case study and customer storytelling production. Own the editorial pipeline for customer case studies and proof points across segments, partnering with sales and customer success to surface and shape the stories that move deals.
Lead product launches end to end. Own the GTM motion for new products, capabilities, features, geographies, and data releases, coordinating with product, science, and engineering on launch narrative and training the broader team.
Produce the product training materials. Design the content the GTM team uses when new capabilities ship—training decks, demo scripts, talk tracks, FAQs, and certification materials—to equip sales leaders and specialists.
Be the GTM counterpart to Product Management. Work directly with Product Managers and the broader team, communicating product information to customer‑facing teams and translating roadmap items into launch plans.
Support the voice‑of‑customer feedback loop. Facilitate a systematic process for win/loss intelligence, prospect objections, and customer feature requests to feed back into product priorities, partnering with Revenue Operations on analytical layers.

What you will need

5+ years of B2B product marketing experience, ideally in enterprise SaaS, data, or analytics sold to financial services, asset management, real estate, insurance, or institutional audiences.
Proven ability to translate technically and scientifically complex content into clear, compelling narratives for sophisticated but non‑technical financial buyers.
Strong editorial instincts and writing ability. Author institutional‑grade prose, edit others to a consistent standard, and steer copy away from generic AI‑sounding language toward peer‑to‑peer voice institutional buyers respond to.
Track record of building positioning frameworks, segment playbooks, launch programs, and sales enablement content that materially improved sales outcomes.
Demonstrated experience partnering with product management, science, or engineering teams to translate roadmap into commercial narrative and bring structured customer feedback back into product.
Comfort operating across multiple buyer segments and sales motions simultaneously, productizing collateral into reusable assets rather than custom‑build per call.
Comfort and curiosity with AI tools as a force multiplier for research, drafting, and content production.
Mission alignment with First Street’s work translating climate science into financial signal.

Our anticipated US base salary compensation range for this role is $130,000–175,000 plus stock options and a competitive benefits package, including equity, 401(k), paid time off, paid parental leave, and comprehensive health benefits. Actual compensation will vary depending on location and candidate qualifications.

What we offer

Competitive salary commensurate with experience.
Ownership interest in the company via Employee Stock Option Plan.
Hybrid schedule with in‑office work days on Monday, Wednesday, and Thursday.
15 vacation days, 8 statutory company holidays, 5 days for winter‑break office closure, and 10 sick days.
Health care monthly premium covered at 100% for employee or a significant contribution for family plans.
Vision and dental benefits with partial employee contribution.
12 weeks of paid parental leave.
Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace.
Company 401(k) program.
Commuter benefits.
Life insurance.
Tech startup environment.
Weekly team meals and an office stocked with coffee and snacks.
Working on the world’s biggest issue with other passionate professionals.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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