Overview

Flexware Innovation is a leading technology integrator that helps forward thinkers in manufacturing and related industries build comprehensive and long-lasting solutions with ease. Founded in 1996 and based in Indiana, our teams of talented engineers leverage technology to solve real business problems with teams of engineers focused on industrial controls, manufacturing systems integration, software development, business intelligence, and Internet of Things (IoT) devices. Our passion is helping our customers build solutions that stand the test of time by creating solid architecture and helping customers avoid costly design mistakes.

But we’re not just invested in technology – we’re also invested in people. Our internal promise to our Flexdogs is to have a positive and lasting impact on our families by providing a healthy and engaging work environment. Our environment is fun, family-friendly, energetic, and was nominated for TechPoint’s Mira Award for “Company Culture of the Year” in 2017, four Powderkeg awards in 2019, and 5 Powderkeg awards in 2022.

What you will do

The Director of Product Sales will be responsible for developing and executing a comprehensive go-to-market strategy for LIFT, our cutting-edge, system-agnostic intralogistics middleware software product. This role is pivotal to Flexware’s strategy to build intelligent software platforms that orchestrate material flow, optimize warehouse automation, and integrate seamlessly with other systems such as AGVs/AMRs, WMS, MES, ASRS, PLCs, etc. This role sits at the intersection of innovation and industry, driving revenue growth by selling across multiple channels, with a primary focus on two areas: 1) selling direct to enterprise-level industrial end customers and 2) architecting a new partner integrator channel that will resell LIFT across the industrial market. A third focus area will be to support and co-sell with the existing Flexware sales team into traditional Flexware accounts. You will work closely with Sales, Marketing, and Products to identify new business opportunities and manage relationships with partners and stakeholders and to provide thought leadership moving forward. The role may include either direct or indirect management responsibilities for the resources tasked with supporting the above efforts.

Sell LIFT at the enterprise level directly to large industrial end customers.
Engage with manufacturing/warehouse decision-makers who are investing in multi-site intralogistics automation and mobile robotics programs in support of digital transformation or smart factory logistics initiatives.
Own and execute the sales strategy for LIFT across direct enterprise sales.
Lead the end-to-end sales process, including negotiation and closing.
Channel Development (Partner Sales):
Develop and execute a comprehensive channel strategy, targeting systems integrators and solution partners, to increase market share and revenue.
Recruit and enable system integrators and robotics partners (AMR/AGV OEMs, WMS integrators) to resell or embed LIFT as part of their solution stack.
Build a go-to-market model for scaling through these partnerships.
Build and maintain strong, long-lasting partner relationships.
Internal Collaboration:
Work with Flexware’s existing sales team to pursue joint opportunities (co-selling).
Align with Product and Marketing teams to refine LIFT’s messaging around intralogistics automation.
Develop and manage sales forecasts and report to stakeholders on sales metrics, opportunities, and threats.
Thought Leadership & Market Fit:
Position LIFT as an enabler of interoperability, orchestration, and fleet coordination in environments using multiple brands or types of AMRs/AGVs.
Stay on top of trends in autonomous logistics, integration challenges, and how LIFT addresses them.

Please note that we are not interviewing candidates that require sponsorship now or in the future

What you might have done before

Flexdogs are a rare breed of people. While we come from varied backgrounds, the ideal Director of Product Sales will typically have some of the following traits:

Educational Background:
Bachelor’s Degree in one of the following areas:
- Engineering (Electrical, Mechanical, Industrial, or Systems)
- Computer Science / Information Technology
- Business Administration or Marketing, if backed by strong technical sales experience
- Bonus: Master’s Degree (MBA) or advanced degree in Industrial Engineering or Robotics.
Professional Experience:
5–10+ years in technical B2B sales, with:
- Strong exposure to industrial automation, material handling, or robotics integration.
- Direct experience selling software (SaaS or middleware preferred), especially in manufacturing or warehousing.
- Proven success in:
- Building or scaling a partner/channel network
- Managing complex enterprise sales cycles with multiple stakeholders (engineering, IT, operations, etc.)
Other beneficial experiences:
- Selling or implementing AMRs, AGVs, or warehouse automation systems
- Integrating software with MES/WMS/ERP systems
- Working with or within system integrators or robotics OEMs
Skills & Attributes:
Deep understanding of intralogistics workflows and robot orchestration challenges.
Comfortable demonstrating technical software products (ideally to operations or plant engineering audiences).
Excellent communication and strategic selling skills at the highest level of organizations.
Self-starter with a builder’s mindset—capable of shaping go-to-market motions and opening new territories/verticals.
Ability to self-manage and solve problems where necessary.
Up to 25% Travel required.

Seniority level

Director

Employment type

Full-time

Job function

Sales, Consulting, and Manufacturing

Industries

Engineering Services and Manufacturing

Benefits

Medical insurance
Vision insurance
401(k)

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