Overview

About Fora is the modern travel agency redefining what it means to be a travel advisor. Fora is a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—designed to empower anyone passionate about travel to turn that passion into a thriving business. Fora equips you with everything needed to launch and scale a successful travel advisory business, aligning work with lifestyle. Our mission is to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering flexibility, autonomy, and support.

Our platform combines innovative technology with the human touch, offering:

Best-in-class training programs to help agents develop expert knowledge, regardless of starting point.
A powerful suite of tools for booking, client management, and marketing, enabling agents to focus on delivering exceptional travel experiences.
Access to an engaged community of fellow advisors for collaboration and learning.
Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 , Fora has grown rapidly, with a team of 180+ full-time employees based in downtown New York City . We’ve announced our $60 million Series B and C rounds, led by Thrive Capital and Insight Partners , with participation from prior investors. This funding supports our vision to build a category-defining travel brand. We aim to create the first truly unified platform for all travel needs—from staycations to safaris.

We’re proud of our recognitions, including:

LinkedIn’s Top Startups List 2024
Fast Company’s Most Innovative Companies 2025 and 2023
Built In 2025 Best Places to Work
Several top agency awards from partners such as Virtuoso, IHG, Four Seasons, and more

Fora is a mission-driven company that believes in entrepreneurship, community, and passion. We’re growing and looking for talented individuals eager to transform the travel space and help us scale globally.

About The Role

We’re hiring a Senior PM to lead data products and AI agents powering our advisor platform. You’ll sit at the intersection of CRM, data intelligence, and AI—building products that help advisors find, engage, and manage clients, and plan trips more effectively. This is a true 0→1 role: you’ll define the vision, roadmap, and go-to-market for AI- and data-driven features that impact advisor productivity, client conversion, and revenue.

Key Responsibilities

Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
Partner with data science, engineering, and analytics to shape models, signals, and data products.
Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows, segmentation).
Run experiments and validate ideas with advisors; turn successful pilots into scalable features.
Integrate AI and data products deeply into CRM and workflow surfaces—not side tools.
Define success metrics, measure impact, and iterate based on data and customer feedback.
Collaborate with GTM teams on positioning, launches, and enablement.

Requirements

8+ years of Product Management experience, including complex platform or multi-system products.
3+ years building AI/ML or data-driven products (recommendations, scoring, automation, or similar).
Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
Strong experience in at least one of:
- B2B CRM or customer data platforms
- Data intelligence / analytics systems
- Recommendation engines / personalization
- Marketing automation, segmentation, and audience systems
- Workflow, project management, or productivity tools
Cross-functional leadership experience required.
Hands-on work with AI/ML-powered features or predictive modeling.
Strong background with CRM systems, customer data models, or lifecycle automation.
Excellent communication; comfortable turning ambiguity into clear product direction.
Based in NYC or willing to relocate.

Strongly Preferred

Data science / Python or applied ML experience.
Experience with modern AI agent frameworks and/or low code AI tools like Lovable, Claude, Gemini, etc.
Experience building APIs and integrations used by other teams or platforms.

Compensation

Compensation for this role varies based on experience, with an indicative range of $160K–$200K + equity. Final compensation will depend on the level at which the candidate is hired, as multiple levels are under consideration.

Benefits

Unlimited vacation
Health Insurance (including an option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

This role is based in our New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path
Fora is about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together
Community is our cornerstone and collective power is our strength. We can all go further together.

We believe in technology
Technology is key to addressing fundamental challenges in travel. Advancements in AI, bold investments, and a strong data infrastructure will transform the work of our advisors and partners.

We’re here to serve
We empower our community so they can focus on what they do best, which benefits everyone.

We mean business
Fora is a blend of meaningful work and travel business, unlocking opportunities for travel entrepreneurs and delivering a high-quality experience for travelers.

Work Authorization

You must have authorization to work in the United States. Fora cannot assist with obtaining work authorization.

Equal Opportunity

Fora is committed to an equitable hiring process and inclusive work environment. BIPOC and traditionally underrepresented candidates are encouraged to apply. We will not discriminate and will ensure against discrimination in employment, recruitment, advertisements, compensation, termination, promotions, or other conditions of employment based on race, color, gender, national origin, age, religion, disability, veteran’s status, sexual orientation, gender identity, or any other protected characteristic.

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