We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? The Senior Product Manager – Stationary Diesel Industrial Generators develops and drives product strategy cross functionally with P&L responsibility for Generac’s industrial diesel powered generator sets. This role is responsible for product lifecycle management, and ensures the successful launch of new products, prioritizing strategies based on market analysis and business capabilities. The Senior Product Manager gathers and maintains category research and synthesizes data into facts and trends that validate company direction on product development, driving an innovative three-year product roadmap in collaboration with other business leaders. The incumbent understands product quality metrics and communicates issues to the appropriate groups, contributing to problem solving and resolution.

Basic Qualifications

Bachelor’s Degree in Engineering, Business, Marketing, or related field
3 years of progressive work experience in product management, engineering, technical sales, or related role.

Additional Qualifications

Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions.
Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience.
Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment;
Proven ability to conceive, develop and launch new products using a cross-disciplinary approach;
Prior work in a commercial and industrial business‑to‑business focused company
Proficiency in Microsoft Office Suite;
Excellent written and verbal communication skills;
Strong presentation skills;
Effective organizational and prioritization skills;
Ability to act proactively and identify innovative solutions;
Ability to read, understand, articulate to multiple audiences, and action upon technical information;
Ability to work in a fast‑paced environment and manage ambiguity with a penchant for action.

Preferred Qualifications

MBA or Master’s Degree in a related field preferred;
Past experience within Power Generation Industry

Responsibilities

Develops product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
Prioritizes creation of strategies against business needs and market demand.
Gathers and maintains category foundational research. This includes industry- and end customer‑focused research
Synthesizes data into facts and trends that validate company direction on product development.
Serves as knowledge expert in product category relative product capability, technical specifications and features, as well as market drivers and the competitive landscape.
Drives innovation‑based three‑year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
Utilize formal and informal communication to drive product strategy across the organization, gaining buy‑in from broad stakeholder base in a matrix environment.
Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
Drive activities and execute strategies to support the sales team and process at key launch events or product milestones.
Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.

Core Critical Competencies

Drive For Results
Customer Focus
Business Acumen
Strategic Agility
Creativity
Problem Solving
Functional Technical Skills
Build and articulate a business case relative to product category management
Understand, identify and analyze industry trends, market analysis and competition
Demonstrate Mechanical aptitude
Demonstrate communication skills relative to product strategy

Great Reasons to work for Generac

Competitive Benefits

Health, Dental, Vision, 401k and many more
We offer product loan (for up to 4 days) and discount programs Pride!

When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm‑affected areas to repair generators

Make a positive impact.

Generac has always been community‑minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.

We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.

We’re an inclusive company that celebrates differences and keeps equity and respect at the forefront.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future. Ready to Power a Smarter World with us? As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast‑paced agile work environment where their work makes a difference in people’s lives and their own.

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