Build the Company Defining AI for Physical Operations

Physical operations are the parts of a business that run in stores, warehouses, routes, plants, and facilities. Places where inventory moves, staffing shifts, timing matters, and local conditions keep changing. They make up a major share of the economy.

They are hard to run well because what matters changes constantly, responsibility is distributed across people and shifts, and small misses compound quickly. The challenge is not just seeing the issue. It is deciding what matters now, who should handle it, and how to make sure it gets done before the next change, interruption, or handoff gets in the way.

The Initial Wedge

Retail and distribution make that challenge especially visible. Out-of-stocks are only one symptom, and it’s an $80+ billion annual problem in the US and well over $1 trillion worldwide. The bigger problem is that displays get missed, product does not get rotated, follow‑through dies in text threads, and store‑level issues stay buried in fragmented communication and scattered data until they become expensive.

Yask is being built for that kind of environment. It is an AI system for physical operations that helps teams turn what people notice in the field and what gets buried in business data into the right next action for the right store, in the right hands, at the right time. It reduces the overhead on frontline teams by making observations easy to capture, then helping determine what matters, where it should go, and how to make sure it gets handled. It directs follow‑through, verifies execution with proof, and builds an adaptive operating memory of stores, people, patterns, and what good execution actually requires.

Yask is being built out of Gitwit, a venture studio that creates companies through deep field research, customer access, and early proof. We already have a live design partner, deep field access, and a clear wedge into retail and distribution. We’re looking for the Co‑Founder to turn those conditions into product‑market fit, repeatable traction, and a company that earns the right to scale.

This is a hands‑on founder seat for someone who wants to shape the product, customer adoption, go‑to‑market, and the company itself from the ground up on the ground in Bentonville, close to customers, close to the product, and close to how the work actually happens.

Why This Is a Rare Founder Seat

Most founder roles start with a market idea and a lot of unanswered questions.

Yask starts with operating access. We already have a live design partner: a regional distributor operating across nine locations in Oklahoma, Arkansas, and Texas, across a wide mix of stores, products, and field conditions. We do not have to guess where work breaks. We can see it, test in it, and learn from it directly.

That matters because this company will not win by sounding smart about AI. It will win by helping teams handle work better in real locations, proving that value in the field, and giving buyers something concrete to believe.

Northwest Arkansas is part of the advantage. The breadth of retailers, brands, distributors, buyers, merchandisers, and the interactions they have here are unmatched anywhere else. Decisions made within 30 miles of Bentonville impact more frontline physical locations than from any other geography in the world. A perfect proving ground for Yask.

This is founder work in the real sense. You are not stepping into a polished role with a finished product and a templated go‑to‑market plan. The job is to turn field access into product decisions, product decisions into usage, usage into referenceable value, and that value into the next customers.

We are starting in retail and distribution because the problem is already visible there. But the underlying challenge is broader: physical operations still struggle to surface the right next action, put it in the right hands, and know it got done.

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Yask Co-Founder, Product