Goodstack Overview

At Goodstack, we build a platform that lets companies and nonprofits integrate positive impact into everything they do. Founded in 2017, we work with global brands like Google and TikTok and nonprofits such as the Red Cross and Oxfam. In 2025, we facilitated $5 billion in donations to good causes.

Our Mission

Revolutionize how the world does good. As an AI‑native, fast‑growth social impact startup, we power global change through technology and help nonprofits access cutting‑edge tools and new funding streams.

Senior Product Marketing Manager

We’re looking for an exceptionally strategic, AI‑native, system‑thinking Senior Product Marketing Manager, who will own the story of how enterprise technology unlocks real‑world good. You will shape and drive Goodstack’s go‑to‑market narrative, from product storytelling and launches to campaigns, sales enablement, and customer proof points across both our enterprise and nonprofit audiences.

Key Responsibilities

Own day‑to‑day go‑to‑market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome‑oriented.
Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral.
Drive end‑to‑end launch and campaign execution across multiple channels, moving quickly from idea to market.
Partner cross‑functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life.
Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions.
Create and evolve sales enablement materials, customer proof points, and use‑case narratives.
Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams.
Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function.

Success After 6‑9 Months

Goodstack’s messaging is noticeably clearer, sharper, and more outcome‑oriented, so customers quickly understand what we do and why it matters.
Product launches and campaigns feel cohesive, differentiated, and move quickly from idea to execution.
Sales teams are equipped with clear, compelling narratives and enablement materials that close deals.
Marketing output and execution velocity have increased significantly through smart use of AI and scalable workflows.
Goodstack’s nonprofit ecosystem positioning is clearly articulated and resonates with the right audiences.

Required Qualifications

5‑8 years in product marketing, go‑to‑market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI‑native companies.
Experience launching products or integrated campaigns at high velocity.
Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value.
A bias for execution: you own projects end‑to‑end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture.
Experience building and running integrated campaigns across email, social, web, and sales channels.
Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narrative.
Deep fluency in AI tools and an AI‑native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice‑to‑have.

Preferred (Bonus) Skills

A track record of working closely with founders or executive teams in fast‑moving environments.
A point of view on category creation, thought leadership, and earned media, and how to build share of voice over time.
Strong perspective on modern B2B storytelling, positioning, and customer engagement.
Experience building community or ecosystem‑driven narratives.
A genuine love of language, you write with clarity, personality, and a point of view.

What You Can Expect

Salary reviews and share options integrated into our growth and success.
Goodstack’s Workplace Giving program.
Private health insurance.
$300 annual brightener budget.
$1,200 annual learning & development budget.
Goodstack library access.
Paid days off to volunteer for non‑profit causes.
Paid days to attend conferences.
Paid day off on your birthday.
25 days annual leave plus paid public holidays.
Paid sick leave.
Paid wellness leave.
Flexible working hours.
Work‑from‑home budget upon joining.
Ecologi carbon offsetting.
And so much more.

Diversity, Equity & Inclusion

We proudly represent 20+ nationalities across 5 continents. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Us

Our mandate is to make it easy for any company, anywhere, to integrate good into everything they do. We believe that mandatory purpose alongside profit is the future. Goodstack is here to empower businesses, employees, consumers, and communities to contribute to meaningful change and take meaningful action.

Let’s do this!

We look forward to welcoming a dedicated senior product marketer who is eager to drive our vision forward.

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