Tonawanda. Senior Product Manager. Great Lakes Dental Technologies. FT. 1st Shift. Benefits.

The Senior Product Manager is responsible for the strategic management and commercialization of the organization's product portfolio. This role serves as the connection between product development, Digital Dentistry, Sales, Marketing, Customer Support, and customers to ensure products successfully move from concept through launch, adoption, and ongoing lifecycle management.

The Senior Product Manager drives product strategy, market analysis, customer insights, commercialization planning, and product lifecycle management while ensuring alignment with organizational goals and customer needs.

This position plays a critical role in identifying growth opportunities, improving customer adoption, and supporting the organization's transition toward increasingly digital solutions and workflows.

Department: Marketing

Supervisor: President/CEO

2nd Level

Essential Duties and Responsibilities

The following statement reflects the general details considered necessary to describe the principle functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent to the job.

Product Strategy & Portfolio Management

Develop and maintain product strategies aligned with organizational objectives.
Manage product lifecycle activities from concept through retirement.
Evaluate market opportunities, customer needs, and competitive positioning.
Identify opportunities for product enhancements and portfolio expansion.

Commercialization & Go-To-Market Leadership

Lead product launch planning and commercialization activities.
Partner with Sales, Marketing, and Customer Support to drive customer adoption.
Partner with Sales and Marketing to develop launch plans, training materials, sales tools, and customer-facing resources.
Develop product positioning, value propositions, and launch strategies.
Coordinate product communications and training initiatives.

Customer & Market Intelligence

Gather and analyze customer feedback and market data.
Monitor industry trends, competitive products, and emerging technologies.
Translate customer and market insights into product recommendations.
Participate in customer visits, industry meetings, and trade shows.

Cross-Functional Leadership

Partner closely with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, Marketing, and Customer Support.
Support prioritization of product enhancements and future development initiatives.
Facilitate alignment between product strategy and operational execution.

Product Performance & Lifecycle Management

Monitor product performance and adoption metrics.
Track adoption, margin, revenue contribution, customer feedback, and lifecycle performance.
Recommend pricing, positioning, and product improvement strategies.
Support business case development and investment recommendations.

Qualification Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education And/or Experience

Minimum Requirement for this Job:

Education

Bachelor's Degree In
Business
Marketing
Engineering
Biomedical Sciences
Healthcare Administration
or related field
MBA preferred.

Experience

7 - 10+ years of product management, commercialization, marketing, business development, or related experience.

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