Job Description

theSkimm, a part of Everyday Health Consumer, is hiring a Senior Product Manager. This role sits at the center of theSkimm’s biggest opportunity: transforming a highly trusted brand and massive audience into deeper, more personalized engagement — and ultimately, sustainable business value. You’ll be the connective tissue across the product ecosystem and the champion of making every user interaction feel intentional, valuable, and unmistakably Skimm. We’re looking for a strategic, user‑obsessed Product Manager to own the end‑to‑end customer journey across all Skimm surfaces: newsletters, website, and the app. Your mission: build a seamless, connected experience that moves millions of millennial women from first touch to habit‑forming engagement, and turns that engagement into measurable revenue growth, stronger retention, and long‑term business value.

Key Responsibilities

Identifies the real customer problems we need to solve — and turns them into opportunities that drive audience and revenue growth.
Maps what should happen at every step of the user journey to help people progress with clarity and confidence.
Pinpoints where our surfaces (email, site, app) need improvements to reduce friction and unlock engagement.
Ships the right solutions — quickly — by deciding what to build, refine, or retire in service of aggressive performance and business goals.
Defines and owns how we measure success through user behavior, product usage, conversion, and retention — and holds teams accountable to delivering meaningful outcomes.
Ultimately you will drive how users discover value, deepen their relationship with the brand and content, and ultimately convert into loyal and engaged users. If you love driving engagement, crafting smarter triggers, and turning insights into features that drive real behavior change, you’ll thrive here.

What You’ll Do

Own the customer journey from first impression to long‑term loyalty
Define, optimize, and continuously evolve the user flow across newsletters, web, and the app.
Build a cohesive strategy that accelerates activation, engagement, and retention
Own our short and long term product roadmaps for our portfolio of products and services and the systems which drive those experiences
Ensure continued audience‑facing improvements, compliance, and security across our suite of products wrapped in an experience that continuously delights consumers and contributes to the growth of the organization
Manage stakeholder communications. Set and continually manage expectations.
Understand and identify the best partners in our space and work with cross‑functional teams to connect our vision with those partners
Author use‑cases and user stories and build shared understanding
Provide clear vision and scope documentation, use cases, workflows, wireframes, design requirements, and other materials needed to support product creation and refinement
Drive cross‑surface product experiences
Partner across the organization to connect disparate surfaces into one clear ecosystem
Build the “glue” between surfaces — smarter content discovery, personalized triggers, cross‑promotions, onboarding, and lifecycle nudges
Lead experimentation & insights
Develop and run a roadmap that is driven by qual and quant insights
Dig into data and user signals to identify friction points and breakthrough opportunities
Champion a culture of learning, constant iteration, and clarity around what moves the funnel
Shape how Skimm shows differentiated value
Clarify and elevate our paid value proposition within the broader Skimm universe
Partner with the content team to drive upgrades, return visits, and habit‑forming moments
Build for scale
Create frameworks, systems, and repeatable playbooks the whole org can use
Manage cross‑functional alignment so teams are rowing in the same direction

Job Qualifications

6–12+ years of product experience, ideally across consumer media, subscription products, marketplaces, or lifestyle apps with roadmap and KPI responsibility
Deep experience with email, web, app, lifecycle, and multi‑surface journeys with a media focus
You think in systems and pathways, not features
You know how to turn user behavior data into a roadmap with real outcomes
Excellent communicator and collaborator — you can rally creative, editorial, marketing, and engineering around a shared goal
Comfortable going from 0 to 1, 1 to growth, and iteration cycles with ambiguous requirements
Empathetic to user needs and sharp about business drivers
Known for creating clarity, momentum, and a sense of focus
Strong quantitative and analytical abilities that drive decisions.
Ability to organize and motivate large cross‑functional teams. Ability to manage conflicting interests between teams and drive to solutions

Compensation

The salary compensation for this role is $130,000 to $150,000.

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