Senior Product Marketing Manager page is loaded

Senior Product Marketing Manager

Apply locations KAP Phoenix ASU time type Full time posted on Posted 21 Days Ago job requisition id JR

Job Title

Senior Product Marketing Manager

Job Description

About the Role

We’re looking for an experienced and strategic Senior Product Marketing Manager to lead the promotion of Kaplan’s US university partner programs to global audiences. Based in Phoenix, Arizona — with a special focus on our collaboration with Arizona State University — you’ll lead the charge in connecting thousands of international students with top-tier US education.
This high-impact role sits at the crossroads of marketing strategy, storytelling, and partner collaboration. You’ll develop and execute go-to-market strategies, define product positioning, build global awareness, and lead productive relationships with university stakeholders and internal teams across the Kaplan International network.

What You’ll Do

Own the Product Story

Craft and evolve compelling narratives that differentiate our US university partners in the global education market.
Build product positioning and messaging frameworks that align with brand values, resonate with international audiences, and drive action.

Be the Voice of the Partner

Serve as the primary marketing contact for Kaplan’s US university partners — including ASU and others — coordinating with partner marketing teams to align goals, messaging, and joint initiatives.
Manage relationships with university stakeholders, maintaining a regular cadence of communication and build mutual success.

Lead Go-to-Market Strategy

Develop and execute global product marketing strategies that align with partner goals, respond to market dynamics condition.
Work closely with global recruitment, sales, and content teams to launch high-impact campaigns, and engagement tools.

Connect with Regional Teams

Collaborate with in-market teams (China, India, MENA, etc.) to localize messaging and adapt strategy.
Monitor performance and market trends to continuously refine product positioning and communications.

Collaborate Cross-Functionally

Engage marketing, sales, admissions, and product to share insights, deliver partner updates, and co-create impactful content and campaigns.
Contribute to reports, dashboards, and presentations that highlight partner performance and marketing ROI.

Support Events & Visits

Represent the marketing team at student events, conferences, and partner meetings.
Host global teams visiting Phoenix or US partner campuses.

What You’ll Bring

6+ years of experience in product marketing, ideally in education, edtech, or international student recruitment.
Experience working with or within US higher education institutions is a strong plus.
Strategic mindset with a hands-on execution skills — you can think big and act fast.
Strong communication and storytelling abilities, with the ability to simplify complex ideas and create compelling messaging for diverse audiences.
Ability to manage cross-functional projects and relationships with confidence and clarity.
Familiarity with campaign planning, competitor analysis, and customer insights.
Data-driven approach with familiarity in tools like Salesforce, Monday.com, Looker, or equivalent.
Comfortable working in a fast-paced, global environment and navigating cultural nuances.
Availability to travel domestically and internationally as required.

Work Location & Flexibility

This is a hybrid role based in Phoenix, Arizona. We offer a flexible remote work schedule with regular in-person collaboration at Arizona State University and other partner campuses, plus occasional travel to support events or recruitment initiatives. Reasonable accommodations may be made to support applicants with disabilities

Why Join Us?

At Kaplan International, you’ll be part of a mission-driven team that helps students around the world access life-changing educational experiences. You’ll work closely with innovative partners like Arizona State University and play a vital role in how international students discover and connect with US higher education. If you’re passionate about education, global impact, and creative marketing — we’d love to meet you.

Physical Requirements

Sitting
Standing
Walking
Climbing
Lifting up to 50+ pounds
Pulling
Pushing
Carrying
Grasping
Reaching
Bending
Visual Acuity
Color Determination
Speaking
Listening

*An equivalent degree abroad or acceptable experience in lieu of education: two years of experience for every year of formal education required

Location

KAP Phoenix ASU

Employee Type

Employee

Job Functional Area

Content/Material Creation

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Compensation for specific positions are based on job level, skills, years of experience, and education, among other factors. Additionally, certain positions are bonus or commission eligible.

About Us

Kaplan International, the international division of Kaplan Inc., encompasses a range of businesses: a dynamic English-language training provider with 40-plus schools across the globe, a range of Pathways programme s which help international students progress onto degree programs at top-ranked university partners in the U.K., U.S., and Australia, a leading higher education institution inSingapore where more than 18,000 domestic and international students study towards diplomas and degrees and a professional and vocational training operation in Australia and Asia Pacific.

Application Process

We have recently launched our new Workday recruitment system. Just a few tips before you start your application:
Step 1: Create an Account - You only need to create this once, the first time you apply through our new system. Any subsequent applications you make can be done through your account.
Step 2: Upload a CV/resume or use your Linkedin profile - Unless your Linkedin profile is very comprehensive, we would prefer a CV/resume
Step 3: Checking the data - When you upload a CV/resume or apply through Linkedin our system will extract the data and populate our form. Although this function is clever, it doesn’t always get the data into the right boxes so you will need to look through and edit as needed.
Step 4: Contact details - Include your contact details so we can get in touch with you
Step 5: Application questions – These are just some extra details we need from you. We do require a cover letter so you may want to prepare one before starting your application. It is not possible to return to a half completed application. Your data must be submitted in one session.
Step 6: Review and submit - make sure all your information is correct and then Submit and you’re finished.

If you get really stuck, drop us an email to and we’ll do our best to help!

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