Senior Product Manager – LeadingResponse

LeadingResponse is hiring a Senior Product Manager to own the full product lifecycle for our performance marketing platform — connecting consumers at critical life moments (legal, financial, healthcare, senior living) with the right professionals at the right time.

This is a builder role with real ownership: you'll define the roadmap, lead AI/ML‑driven matching strategy, run experimentation at scale, and drive measurable revenue outcomes. You'll have a dedicated engineering pod, a seat at the table for investment decisions, and the strategic latitude of a startup founder — backed by an established brand and rich proprietary data infrastructure.

We're looking for 5+ years of product experience, FAANG‑caliber analytical rigor, and a track record of taking products from 0→1 to meaningful revenue. If you think in systems, ship with velocity, and are radically customer‑obsessed — we want to talk.

Competitive Compensation. Real Autonomy.

Hybrid | Full‑Time | Reports to CDTO

About LeadingResponse

LeadingResponse is a premier performance marketing company connecting consumers at critical life moments — legal, financial, healthcare, and senior living — with the right professionals at the right time. We deliver measurable results for our clients through a powerful mix of data science, digital channels, and direct‑response expertise. As we accelerate our product‑led growth strategy, we are looking for a world‑class Senior Product Manager who brings the rigor, creativity, and velocity of top‑tier technology companies.

The Opportunity

This is not a typical product role. You will own the full product lifecycle – from identifying unmet consumer and client needs to shipping differentiated online and offline performance marketing products at scale. You will have the strategic latitude of a startup founder combined with the resources and data infrastructure of an established market leader. You will be expected to drive both revenue growth and customer outcomes, with a clear mandate to move fast, experiment boldly, and build products that win. The long‑term vision is to build the definitive consumer‑to‑professional matching platform in high‑stakes verticals – and this PM will be instrumental in defining what that platform becomes.

You will have clear product ownership, a dedicated engineering pod, and a direct seat at the table for roadmap and investment decisions.

What You'll Own

Product Strategy & Vision
- Define and own the product roadmap for our online and offline performance marketing portfolio – balancing innovation with execution.
- Craft a compelling 1‑3 year product vision aligned to market trends, competitive dynamics, and LeadingResponse's growth ambitions.
- Evaluate build, buy, or partner options with analytical rigor; recommend and champion the path that maximizes speed‑to‑value.
- Identify and validate new product opportunities through customer discovery, data analysis, and competitive intelligence.
Discovery & Customer Obsession
- Lead deep customer discovery to develop rich personas, surface pain points, and map the decision journey for both consumers and professional‑services clients.
- Translate qualitative and quantitative insights into sharp problem statements and product hypotheses.
- Champion a culture of continuous feedback – closing the loop between product, marketing, and sales to ensure the market’s voice shapes every decision.
- Establish a rigorous A/B testing and experimentation framework to de‑risk decisions and accelerate learning.
Execution & Delivery
- Write crisp, high‑quality PRDs and user stories that engineering, design, and data teams can execute with confidence and speed.
- Drive prioritization and trade‑off decisions – ruthlessly managing scope, sequencing features for maximum impact, and protecting delivery velocity.
- Orchestrate cross‑functional squads across engineering, data science, marketing, and sales; align stakeholders from ICs to ExCo on a shared product direction.
- Launch products end‑to‑end: positioning, pricing, go‑to‑market, sales enablement, and post‑launch iteration.
Analytics & Growth
- Define KPIs and north‑star metrics for every product; build dashboards and reporting cadences that keep the team outcome‑oriented.
- Use quantitative modeling, funnel analysis, and cohort studies to surface growth levers and diagnose underperformance.
- Drive measurable revenue, margin, and market‑share outcomes through a combination of new product launches and optimization of existing portfolio.
- Stay at the leading edge of performance marketing innovation, ad‑tech, and consumer behavior – briefing leadership on emerging trends and competitive shifts.
- Define the product strategy for AI and ML‑driven consumer‑to‑professional matching – working with data science to move from rules‑based routing to intelligent, personalized lead qualification that improves with every interaction.
- Identify and build toward network effects within our consumer and professional ecosystem – designing feedback loops that compound value on both sides of the marketplace over time.

Required Experience

What We're Looking For

5+ years of product management or product marketing experience, ideally in performance marketing, ad‑tech, MarTech, or a high‑growth consumer internet company.
Demonstrated track record of owning a product from 0→1 and scaling it to meaningful revenue – at a company known for product excellence (FAANG‑caliber rigor is a strong signal).
Deep fluency in product analytics: you can write SQL, interpret regression outputs, and design statistically valid experiments without needing a data scientist hand‑holding you.
Experience shipping products that required integrating online and offline data, or that served a two‑sided marketplace (buyers and service providers).
A portfolio of crisp PRDs, strategy memos, or go‑to‑market plans you can walk us through.

The Person You Are

A systems thinker who spots non‑obvious connections between consumer behavior, business models, and technology – and turns that into product bets.
A world‑class communicator: you distill complexity into clarity, write documents that need no presentation, and can hold a room from engineers to the C‑suite.
Influence‑without‑authority is your default mode – you build coalition and momentum through logic, data, and genuine respect for every function.
A velocity junkie: you default to shipping and iterating rather than over‑planning, and you maintain quality without sacrificing speed.
Radically customer‑obsessed – you have personally conducted dozens of customer interviews and let that voice guide your biggest decisions.
An entrepreneur at heart – who operated in an environment where ambiguity and ownership are the norm.
High integrity and low ego – you credit the team, elevate problems early, and do what’s right for the customer even when it’s hard.

Bonus Points

Experience in legal, financial services, healthcare, or senior living verticals.
Familiarity with programmatic advertising, lead generation, or direct‑response media.
Background in consumer UX / app product management in addition to B2B or growth product.
MBA or equivalent advanced degree from a top program – or equivalent self‑taught rigor demonstrated by your track record.

Why LeadingResponse

Ownership & Impact – You own real product impact, not just feature delivery. Your work directly drives revenue and consumer outcomes.
Data & Infrastructure – Rich proprietary data assets and modern stack – you'll have the tools to build and experiment at scale.
Stage & Trajectory – Established brand, entrepreneurial pace. Build like a startup without the existential risk.
Competitive Package – Competitive compensation package, and a flexible hybrid environment with real autonomy over your work and roadmap.

Our Interview Process

We respect your time and run a focused, signal‑rich interview process.

Apply

Ready to build products that matter? Apply at or reach out to our talent team directly.

Equal Opportunity Employer, Drug‑free employer and workplace.

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