Overview

Director level role responsible for regional product management and marketing strategy across North America, focusing on portfolio lifecycle, new product introductions, and cross-functional collaboration.

Responsibilities

Own the regional product portfolio strategy, including lifecycle planning and market coverage.
Lead New Product Introductions (NPI) and ensure cataloging excellence for North American applications.
Collaborate with R&D and operations to define product features and value propositions.
Develop and implement regional brand positioning and communication strategies.
Manage packaging, promotions, and digital presence tailored to North American customers.
Drive trade marketing initiatives across retail, wholesale distributors, and eCommerce.
Define and execute regional pricing strategies, including discount structures and competitive benchmarking.
Monitor pricing performance and support sales teams with pricing analytics.
Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities.
Integrate insights into product development, marketing campaigns, and strategic planning.
Partner with regional sales, operations, and global teams to ensure cohesive execution.
Contribute to cross-functional initiatives and support continuous improvement efforts.

Your Profile

Education: Master’s degree in Engineering, Business Administration, or related field.
Experience: 8–12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries. Automotive Aftermarket experience strongly preferred. Experience managing cross-functional teams and leading through influence.
Skills: Strong leadership and project management skills; proven ability to translate market insights into actionable strategies; fluent in English; Spanish or French is a plus; willingness to travel across North America.
Key Competencies: Strategic and analytical thinking; customer-focused innovation; strong communication and stakeholder management; cross-functional collaboration; adaptability in a dynamic, matrixed environment.

Seniorities and Employment

Seniority level: Director
Employment type: Full-time
Job function: Product Management and Marketing

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