Director, Product Management

The Director, Product Management will develop, manage and execute a compelling marketing strategy that aligns with organizational objectives to meet or exceed business revenue and margin goals through strong leadership and a deep understanding of customer needs and expectations.

Key responsibilities include overseeing MaxCyte’s product development and global strategy for technology products, consumables, parts, and services; leading a global product and commercial strategy that includes existing product enhancements, new product roadmap, product development, and new product introductions; managing global pricing strategy, market positioning, quality monitoring, and customer satisfaction; developing strategies for continuous market awareness, share, and profitability; and evaluating market conditions across all regions (Asia Pacific, EMEA, and the Americas). The role also involves creating brand awareness, ensuring regulatory compliance, and driving the development of innovative products and services to achieve global revenue, margin, and market share objectives.

Job Responsibilities

Leads strategic direction, planning, and execution designed to maximize product value, leveraging an integrated approach with R&D and Operations.
Leads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercialization.
Collects Voice of Customer (VOC) and identifies product needs, features, and applications.
Conducts market research to quantify the size of the addressable market.
Understands competitive landscape, integrates business needs into the product, and ensures key claims are reflected in the marketing plan.
Collaborates with R&D and Engineering to establish unmet needs, translate to design specifications, assist in validation activities, and ensure timely product launches with a high level of quality.
Supports the generation of financial models that determine product development projects, commercial activities, and S&OPs.
Directs Marketing and outside agencies to ensure successful execution of advertising, public relations, tradeshows, events, and digital initiatives.
Evaluates market conditions and demographics then executes recommended changes to encourage maximum sales activity.
Promotes a culture of innovation, accountability, and excellence across the organization, with R&D and Operations.
Assesses feasibility and market potential of innovative concepts, providing recommendations for investment or further development within R&D and Corporate Development.
Develops and supports internal business development strategies with partners and collaborators.
Effectively leads a cohesive cross‑functional lifecycle product development team.
Mentors, guides, and coaches direct reports to expand their capabilities and build knowledge and business acumen.
Absorbs imminent future company growth from a structural and personnel perspective.

Requirements

BS or BA required; advanced degree (MBA, PhD, or Master’s) preferred.
Bachelor’s degree with 15+ years of experience OR Master’s/Doctoral degree with 10+ years of experience, with strong scientific acumen.
Minimum of 5 years of experience contributing to global commercial and product strategy within cell and gene therapy, bioprocessing, or related markets.
Extensive experience in marketing/business plan development, forecasting, measurement against P&L goals, market share monitoring, and customer satisfaction measurement.
Experience developing scientific and technical messaging for complex products and services.
Track record of aligning Product, Sales, and Marketing teams around a unified commercial strategy.
Experience engaging KOLs, clinical stakeholders, and scientific communities to influence adoption and market perception.
Demonstrated ability to conceive, develop, and implement multidimensional commercial strategies and successful marketing plans.

Benefits

MaxCyte offers a base salary, annual bonus, and equity. MaxCyte also offers a comprehensive benefits package including health, dental, vision, life, and disability insurance and generous time off.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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