Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

The Product Growth Director is responsible for maximizing the return on investment (ROI) of internal enterprise programs by identifying growth opportunities, shaping new offerings, and bringing new products to market. This role partners closely with stakeholders to translate enterprise capabilities into consumer-facing or market-facing products that drive adoption, measurable outcomes, and revenue. The Product Growth Director understands product delivery and user experience well enough to influence build priorities, ensure fit-for-purpose solutions, and accelerate time-to-value.

Responsibilities

Assesses the enterprise’s portfolio of products to identify underleveraged assets and translate them into high-value growth opportunities, developing clear hypotheses on how to extend their reach into consumer-facing or market-facing offerings that drive measurable adoption, engagement, and revenue.
Evaluate market trends, customer needs, and competitive dynamics to prioritize opportunities that maximize return on investment, ensuring focus on initiatives with the strongest strategic alignment and potential for scalable impact.
Develops robust business cases, including value propositions, target audiences, and expected outcomes, to secure stakeholder alignment and investment support.
Owns the profit and loss (P&L) across multiple lines of business, including forecasting, budgeting, pricing strategy, margin management, and investment decisions.
Articulates clear product concepts, use cases, and experience flows that connect internal capabilities to real customer value, ensuring offerings are practical, relevant, and easy to adopt.
Drives cross-functional alignment to move ideas quickly from concept to launch and beyond by optimizing post launch and defining growth strategies or sunset recommendation.

Qualifications

Bachelor’s degree or equivalent experience in Business Administration, Marketing, Economics, Finance, Product Management, or a related field; MBA preferred.
8+ years of progressive experience in product management, product growth, business strategy, commercialization, business development, or a related discipline.
Proven experience identifying, evaluating, and scaling new product, service, or market growth opportunities that drive customer adoption, revenue growth, and business value.
Demonstrated success developing business cases, go-to-market strategies, value propositions, and investment recommendations that secure stakeholder support and funding.
Strong expertise in market analysis, competitive intelligence, customer research, and growth strategy development, with the ability to translate insights into actionable opportunities.
Experience managing P&L responsibilities, including forecasting, budgeting, pricing strategy, margin optimization, and investment decision-making across multiple products or business lines.
Proven ability to collaborate with cross-functional teams, including product, technology, marketing, operations, and business stakeholders, to drive initiatives from concept through launch and growth optimization.
Excellent leadership, strategic thinking, communication, and stakeholder management skills, with a track record of accelerating execution, influencing priorities, and delivering measurable business outcomes.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

Regular and reliable job attendance
Effective verbal and written communication skills
Exhibit respect and understanding of others to maintain professional relationships
Independent judgement in evaluation options to make sound decisions
In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

401(k)
100% company-funded pension plan
health, dental, and vision plans
life insurance
paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
performance-based and peer-based recognition and tuition reimbursement

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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