Origin is building the first truly AI-native wealth manager for the mass market—bringing together money management, guidance, and financial products into a single intelligent platform. Our mission is to make sophisticated financial management accessible, simple, and automated for everyday households.

We’re building a durable, category-defining company at the intersection of AI, fintech, and consumer finance, with big ambitions for scale and long-term impact.

We are a fast-paced startup in the series B round, led by repeat founders and backed by leading VC firms like Founders Fund, Felicis, and General Catalyst.

The Role

We’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning.

This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention.

This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV.

What You’ll Own

Go-To-Market & Product Launches

Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release

Lifecycle Marketing (LCM)

Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact
Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR
Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time

Who You Are

5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products

What Success Looks Like

Product launches that drive measurable feature adoption
Improved activation and retention rates
Increased engagement across lifecycle channels
Higher LTV driven by strong messaging and experimentation
Tight alignment between Product and Growth

Why This Role Matters

Product Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV.

If you’re excited about building at the intersection of fintech, product, and growth — and want to own outcomes, not just strategy — we’d love to meet you.

Eligibility Requirements

Candidates must be legally authorized to work in the United States.
Origin does not sponsor visas.

What We Offer

Meaningful equity package
Retirement 401k for USA-based Originals

Healthcare and wellness programs:

Wellness stipend
Mental wellness program
Unlimited access to financial planning
Life insurance for USA-based Originals

Work-life balance:

Unlimited DPTO
Flexible hours (Core hours: 9 AM to 5 PM local time)
Parenthood and fertility assistance
Monthly co-working membership reimbursement
English tutoring stipend for International Originals
Build your home office one-time stipend
Pick your setup (Apple, Windows) and accessories

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