Oula delivers maternity care built around our patients—offering comprehensive support before, during, and after pregnancy. With fewer C‑sections and higher VBAC success rates, our research‑backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs, and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most.

Since launching in 2021, we’ve expanded to include Preconception and Miscarriage Care, Pregnancy Care, Postpartum Support, and Gynecology. We currently have four clinics in the tri‑state area, with three new clinics opening in 2026. Join our team of clinicians, innovators, operators, and technologists passionate about setting a new standard in maternity care.

About Oula

Oula is rebuilding maternity care from the ground up. We’re the first modern maternity clinic to combine the best of midwifery and obstetrics—a collaborative, team‑based model that pairs OB‑GYNs, certified nurse‑midwives, and dedicated care navigators under one roof (and one app). Since opening our Brooklyn clinic in 2021, we’ve supported over 2,700 deliveries, achieved C‑section rates 29% below NYC averages, and earned an NPS above 90—all while accepting most major insurance plans including Medicaid.

We’re now expanding nationally, growing our tech‑enabled care platform, and launching new services across the full reproductive lifecycle. That ambition requires product leadership that is equal parts clinical intuition, strategic operator, and relentless patient advocate.

The Role

As Director of Product, you will own the product roadmap for Oula’s patient‑ and clinician‑facing technology—including the EHR, Oula Portal, care navigation tools, and any new services we build for patients in their reproductive years. You will work directly with clinicians, care navigators, engineers, and leadership to define what we build, why we build it, and whether it worked.

This role is part product strategist, part systems designer, part cross‑functional operator. You will shadow care navigators, attend clinical huddles, trace a patient’s path through our EHR, and then propose practical, scalable solutions that hold up under the complexity of a regulated care environment. You thrive when the problem is ambiguous and the org chart doesn’t have a clean answer. You are the person teams turn to when something is messy and needs an owner.

It is a high‑ownership, high‑visibility role at a Series B company on the Inc. 5000 fastest‑growing list. You’ll report to senior leadership and operate as the connective tissue between our clinical model, our operations team, and our engineering team.

What You’ll Own

Product Discovery

Run structured interviews with patients across every stage—preconception, prenatal, postpartum, gynecology
Maintain ongoing feedback loops with midwives, OBs, and care navigators
Synthesize qualitative research, portal engagement data, and NPS into clear statements of unmet need
Observe clinical workflows firsthand; surface manual workarounds and inefficiencies no one has had time to name
Treat process problems and product problems as the same problem, and own the line between them

Roadmap Ownership

Own and defend the product roadmap; decide which boulders engineering commits to each quarter
Ensure initiatives ladder up to company OKRs on growth, outcomes, and clinical efficiency
Communicate trade‑offs clearly to stakeholders with competing priorities

Cross‑Functional Problem Solving

Own the messy problems that don’t start as feature requests—breaking workflows, dropped handoffs, operational decisions with downstream care effects
Build alignment across clinical, ops, and engineering; synthesize conflicting inputs
Spot cross‑functional risks before they become incidents
Know when the fix is process, tooling, or both

Feature Specs and Product ROI

Work with Product Ops to write detailed PRDs, acceptance criteria, and rollout strategy
Hold two realities at once—the consumer experience patients expect and the clinical/business constraints of a regulated setting
Partner with clinical leads so every feature is evidence‑based
Own the full lifecycle beyond ship: role responsibilities, communication and change management, training, documentation, and downstream performance
Define launch metrics (portal engagement, conversion, clinical time saved) and own the post‑launch analysis
Consider a spec done when the clinical team is operating confidently and the data confirms impact

Competitive & Market Analysis

Track the women’s health and maternity tech landscape
Bring structured competitive intelligence into roadmap discussions
Identify white space Oula can occupy first
Keep the care experience a reason patients choose Oula over a traditional OB practice

Qualifications

Must‑haves

6+ years of product management experience, with at least 2 years in a senior or lead role
Demonstrated experience shipping patient‑facing or clinician‑facing products in a healthcare or health‑adjacent setting
Genuine fluency with clinical workflows—map care journeys, read EHR configuration, and spot misalignments between technology and process
Experience navigating HIPAA requirements, EHR integrations, and the operational realities of a regulated care environment
Track record of building alignment across departments that don’t share a natural common language—ops, clinical, and engineering each have different languages, and you speak all three
Strong discovery and research skills with a clear methodology for turning qualitative insight into prioritized bets
Experience owning a roadmap end‑to‑end, including stakeholder alignment, sprint planning, and retrospective analysis
Clear, precise writing—specs are unambiguous; the roadmap is legible to a clinician and an engineer alike
Relentless focus on proactive, continuous communication and change management: drive stakeholder alignment and transparency to ensure no surprises before any rollout
Comfort operating in ambiguity—don’t need a fully scoped problem to get started, and you don’t need consensus to move forward

Strong signals

Experience at a venture‑backed digital health company in an expansion phase, or in healthcare consulting with an operator’s mindset
Familiarity with women’s health, reproductive care, or maternal health specifically
Exposure to hybrid care models (in‑person + virtual) or multi‑site clinical operations
Comfort with data—SQL or equivalent, product analytics tools (Mixpanel, Amplitude, Looker), and building outcome dashboards
Located in New York/Connecticut/New Jersey, Chicago, or Charlotte

This Role is Right for You If

You’re the person teams flag when a process is unclear, broken, or scaling past its limits—and you find that energizing, not exhausting
You think in systems and swimlanes, but you’re also effective in a room: running working sessions, drawing out pain points from clinicians who are too busy to articulate them, and building trust with people who are skeptical of tech
You’ve worked in fast‑paced, ambiguous environments—consulting, startups, growth‑stage healthcare—and still delivered structure, clarity, and shipped work
You’re not just a strategist: you write the spec, attend the rollout, check the metrics two weeks later, and follow up when the numbers are off
You think of yourself as a translator—between operations and product, between clinicians and engineers, between today’s workaround and tomorrow’s scalable system

What Success Looks Like in Year One

You’ve embedded with the clinical team—attended huddles, shadowed care navigators, mapped the patient journey firsthand—and have a working mental model of where the workflows are strong and where they’re held together by duct tape
You’ve untangled at least one major cross‑functional problem that was previously owned by no one, and shipped a solution that ops, clinical, and engineering all point to as a win
Engineering is running quarterly boulders with clear product owners, measurable success criteria, and fewer mid‑quarter redirects because discovery was done well upfront
At least two major features have shipped with full pre/post ROI analysis
You’ve identified and socialized the two or three biggest product opportunities ahead of Oula’s next market expansion

Oula is an equal‑opportunity employer committed to building a team that reflects the diversity of the patients we serve. We are committed to fostering a diverse workforce and an inclusive environment for people of all backgrounds and experiences.

Salary Range

$175,000 – $200,000 USD

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