Location: San Diego, CA (Hybrid - 3 days/week in office)
Reports to: VP, Digital Product Management

Role Overview

We're looking for a Director of Marketing Technology & Loyalty to lead the evolution of Petco's customer engagement capabilities.

This role owns the implementation and activation of our Customer Data Platform (CDP), defines the broader marketing technology roadmap, and leads product management for our loyalty program. You'll work at the intersection of Product, Engineering, Marketing, and Data to build systems and experiences that power personalization, lifecycle marketing, and customer engagement.

Product's role is to define and deliver underlying capabilities—including system integration, data activation, and internal rollout—rather than running marketing programs. This team does not create campaigns or manage day‑to‑day marketing execution.

The CDP vendor will be selected before this role begins. The role will lead implementation and ensure the platform delivers meaningful, usable capabilities across the business.

You'll define how the ecosystem works end-to-end, ensuring coordinated channels like email, SMS, push notifications, and onsite personalization.

You are accountable for making these capabilities work in practice, shaping personalization in customer‑facing experiences, enabling audience targeting, and improving feedback loops.

You'll lead a small team and partner closely with leaders across Product, Engineering, Marketing, and Data.

What You'll Own

CDP Implementation & Data Activation

Lead end-to-end implementation of the selected CDP
Define how customer and pet profile data is ingested, unified, and activated
Ensure tight integration with core systems (data platform, marketing channels, onsite/app experiences)
Deliver initial use cases (lifecycle marketing, retention, personalization) and scale from there

Martech Strategy & Orchestration

Define and own the multi-year marketing technology roadmap
Establish the CDP as the central orchestration layer across the ecosystem
Define how engagement tools (email, SMS, push, onsite personalization) work together in a coordinated way
Evaluate and select additional tools as needed, and rationalize the current stack where appropriate
Make clear build vs. buy decisions with a bias toward simplicity, speed, and long-term maintainability

Loyalty Product Management

Own product strategy and roadmap for Petco's loyalty program
Improve enrollment, engagement, and retention across free and paid tiers
Partner with Marketing and Analytics to refine offers, benefits, and lifecycle triggers
Ensure tight integration between loyalty, CDP, and core commerce experiences
Define how personalization is applied across web and mobile app experiences
Partner with Product teams to integrate personalization into core journeys (browse, PDP, cart, post‑purchase, etc.)
Ensure personalization capabilities are practical, testable, and measurable

Paid Traffic & Conversion

Partner with Marketing to ensure paid traffic lands in the right experiences and converts at expected levels
Support development and optimization of landing pages and entry points for paid campaigns
Enable A/B testing and experimentation across landing pages and onsite experiences
Improve tooling and data flows to support offer testing, targeting, and performance measurement
Build and lead a small, high-performing team of Product Managers
Drive cross‑functional execution with Engineering, Analytics, and Marketing
Establish clear milestones and success metrics tied to business outcomes (conversion, retention, LTV)
Focus on practical, incremental progress—avoid overbuilding

What We're Looking For

8-12+ years in product management, martech, loyalty, or related roles
Proven experience implementing a CDP (Segment, Salesforce, Treasure Data, or similar)
Experience working across multiple engagement channels (email, SMS, push, onsite personalization)
Experience owning or working closely with loyalty/membership products
Strong understanding of modern data architectures (warehouse‑first, event streaming, identity resolution)
Experience partnering with marketing teams on acquisition and conversion (landing pages, experimentation, targeting)
Track record of building and scaling martech capabilities in a complex organization
Ability to operate strategically while staying close to execution details
Strong judgment—knows when to push for sophistication vs. when to keep things simple
Comfortable navigating ambiguity and driving alignment across stakeholders

Nice to Have

Experience in retail, e‑commerce, or multi‑channel businesses
Familiarity with subscriptions or retail media
Exposure to AI‑driven personalization

#LI-CS1

#CORP

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Salary Range: $194,600.00 - $291,900.00

Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

#J-18808-Ljbffr

Petco Project Manager Jobs

Latest Jobs

Director, Digital Product Management