Overview

Pet Place is a subsidiary of Independence Pet Holdings (IPH, now Doubtless). PetPlace is building a digital-first pet e-commerce platform connecting key market services such as adoption, lost pet and insurance to make pet care easy. PetPlace is a leading B2B2C brand delivering innovative solutions spanning animal welfare software, microchipping, post-adoption support, lost pet recovery, insurance, and data-driven services for partners across shelters, veterinary networks, pet care providers and enterprise organizations. 24PetWatch is part of our central data ecosystem, supporting pet parents who are adopting or have recently adopted through PetPlace.com.

Job Summary

Pet Place is seeking a Senior Director of Product , responsible for shaping and executing a unified product vision across our animal health and wellness portfolio. This role drives product innovation for both DTC consumer experiences and B2B platforms built for shelters, rescues, and veterinary professionals, enabling more efficient operations and better outcomes for pets and the people who care for them.

Main Responsibilities

Product Strategy & Vision : Develop and articulate a clear, multi-year product strategy for PetPlace and 24Pet that advances animal health and wellness and supports both consumer and professional stakeholders.
Roadmap & Execution : Lead roadmap creation across:
- DTC experiences (content, wellness tools, digital services, pet parent engagement, monetization via insurance and memberships)
- B2B platforms supporting rescue, shelter, and veterinary workflows (case management, medical records, intake/adoption processes, lost & found services, partner integrations)
Utilize customer insights, shelter and veterinary operations data, pet parent behavior, and industry trends to prioritize innovation across both brands.

Leadership & Organizational Development

Build and mentor a mission-driven team of product leaders and UX designers focused on enhancing pet wellbeing and the experience of those who care for them.
Foster a collaborative, cross-functional culture between Product, Engineering, UX, Data, Marketing, Sales, and Operations.
Promote strong product practices that blend human-centered design, data-driven decision-making, and scalable, reliable delivery.

Scaled Agile (SAFe) Leadership

Lead SAFe ceremonies across the portfolio, including PI Planning, solution-level syncs, and portfolio reviews, ensuring transparency and alignment across multiple teams and brands.
Prioritize initiatives spanning consumer experiences and professional tools for shelters, rescues, and vet clinics based on business impact, with ability to build business cases to justify resource allocation and manage costs appropriately.
Improve the organization’s agile maturity, predictability, and velocity across all product teams.

Product Execution & Delivery

Oversee end-to-end delivery of products that support:
- DTC pet parent journeys (education, behavior guidance, wellness tools, membership services, insurance)
- B2B rescue, shelter, and veterinary software (operational dashboards, medical record systems, workflow tools, API integrations, partner solutions)
Define success metrics that measure outcomes such as improved shelter throughput, enhanced efficiency and time savings, admin overhead, engagement, adoption, revenue, and platform reliability.
Ensure product releases uphold high standards of quality, security, accessibility, and user experience for both consumer and professional audiences.

Stakeholder & Brand Alignment

Partner with Marketing, Sales, Operations, Customer Care, and Commercial teams to ensure the product strategy enhances brand trust and delivers value for PetPlace and 24Pet audiences.
Engage with shelters, rescue organizations, and veterinary partners to understand operational needs, validate product direction, and strengthen long-term relationships.
Communicate product plans, priorities, and progress to executive leadership, cross-functional teams, and key industry partners.

Basic Qualifications

High school diploma or GED required.
15+ years of product management experience with at least 5 years in senior product leadership roles.
Proven success managing complex, multi-product portfolios in a matrixed environment.
Extensive experience operating and leading teams within the Scaled Agile Framework (SAFe).
Experience serving both DTC users and B2B customer segments—especially those involving workflow software, SaaS platforms, or operational tools.
Strong strategic thinking, customer-centric mindset, and stakeholder management skills.
Experience in animal health, pet tech, shelter/rescue operations, or veterinary software preferred.
SAFe certifications (SAFe SPC, SAFe LPM, SAFe POPM).
Background with operational software used by professional audiences (e.g., EMRs/EHRs, CRM systems, scheduling platforms, case management tools).
Expertise in data-driven product development, behavioral analytics, or personalization.

Note: Some notices about interview technology and text messaging have been removed to focus on the core job responsibilities and qualifications.

Benefits

Comprehensive medical, dental, and vision insurance
Company-paid short-term and long-term disability
12 weeks of 100% paid parental leave
Health Savings Account (HSA) and Flexible Spending Accounts (FSA)
Retirement savings plan
Personal paid time off, holidays, and Wellness Day
Volunteer time off and pet-friendly office environment
Pet insurance and commuter benefits
On-the-job training and Employee Assistance Program (EAP)

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