Other locations

Canada, London, India & Australia.

Remote

Job role

We’re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities

Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development – Conceptualize and create educational product and solution content for a variety of platforms
Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
Sales enablement – Communicate value proposition and provide high value sales tools, training, and collateral
Demand generation – Develop and implement strategies to drive product awareness and demand
Evangelism – Serve as a company spokesperson and go-to thought leader for the product

Requirements

BA / BS (MBA Preferred) with 2-3 years prior experience in a similar position (open to talk to freshers too)
Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
Ability to effectively lead, inspire, and mentor direct and indirect reports
Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

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