Impact

We are looking for a Senior Product Manager to lead Traffic: AEO, SEO, SEM, ASO & Guest Experience. This role owns the front door of the platform. It defines how our same‑day delivery ecosystem is discovered, indexed, and cited across the entire digital landscape. You will bridge the gap between traditional and paid search (Google, Bing, Yahoo, Meta), app ecosystems (Apple, Google Play), and the emerging "latent space" of generative AI (OpenAI, Perplexity, Gemini). Your goal is to ensure that whenever a user expresses a high‑intent need, our platform is the definitive recommendation.

What You’ll Need to Be Successful

AEO (Answer Engine Optimization) & Semantic Authority
Lead the AEO and semantic authority strategy by making our catalog and real‑time inventory highly crawlable, structured, and understandable to LLMs, while increasing brand citation share, discoverability, and competitive visibility so our platform becomes the default recommendation for urgent same‑day needs.
- LLM Crawlability & Indexing: Own the technical strategy to ensure our structured data (Schema.org, JSON‑LD) is optimized for LLM crawlers.
- AI Search Data Strategy: Build scalable metadata, taxonomy, and inventory frameworks that make products and local offerings discoverable, trustworthy, and recommendable across AI‑powered search ecosystems.
- High‑Dimensional Discovery: Lead adoption of embeddings, semantic indexing, and vector retrieval so the catalog understands conversational intent and maps abstract needs to relevant real‑time products.
- Competitive Understanding: Identify information gaps where competitors fail to provide real‑time data and position our platform to fill those gaps.
- Brand Citation, Discoverability & SOV: Proactively monitor and influence how foundational models reference our brand and perceive our reliability, maximizing Share of Voice in AI‑generated citation blocks.
Modernized Technical SEO & Content Strategy
Drive modern SEO and content growth via scaling technical excellence, local search visibility, and intent‑driven content to improve discoverability, boost organic growth, and ensure our web presence wins across traditional and AI‑powered search.
- Enterprise Organic Growth Strategy: Lead enterprise‑level organic search strategy, including intent‑based keyword research, competitive and gap analysis, content prioritization, information architecture direction, and ongoing performance optimization.
- Next‑Gen Technical SEO: Own the technical health of the web platform in partnership with Engineering, prioritizing Core Web Vitals, site architecture, crawlability, and rendering strategies for both traditional crawlers and AI‑powered search.
- Intent‑Based Content & Discovery: Collaborate cross‑functionally on keyword strategy and content development that answers complex, long‑tail queries while improving product discovery, engagement, and storytelling.
- Local SEO at Scale: Optimize visibility of thousands of hyper‑local store pages, ensuring "near me" intent is captured instantly across all search engines.
Ungated Guest Marketplace Experience
Own the end‑to‑end guest experience across the Marketplace, creating a seamless browse, cart, and checkout journey that minimizes unnecessary identity capture while maximizing conversion, revenue, and long‑term customer value.
- Frictionless Guest Commerce: Optimize browsing, shopping, and checkout flows so users can purchase quickly without early account creation barriers.
- Acquisition & Conversion Growth: Improve conversion from paid, SEO, and AI traffic while reducing funnel drop‑off and unlocking incremental guest revenue.
- Progressive Identity Strategy: Introduce sign‑up, account creation, and membership prompts at the right moments without disrupting purchase intent.
- Guest‑to‑Member Lifecycle: Build seamless pathways that convert guest buyers into repeat customers and long‑term members.
- Cross‑Functional Execution: Partner with Engineering, Paid Media, Marketing, UXR, and Design to drive continuous improvements through testing and insights.
Performance Media (SEM) & Paid Discovery
Partner with Marketing to improve how paid and organic demand flows into the platform by strengthening product feed performance, building intent‑aligned landing experiences, and using SEM insights to identify and close visibility gaps in AI‑driven search.
- Feed‑Driven Growth: Partner to optimize linking & product feeds for Google Shopping and Social Commerce.
- Landing Page Relevance: Create strategies & roadmaps to link to dynamic landing pages that align with user intent, increasing Quality Score and conversion rates of paid traffic.
- SEM/AEO Synergy: Leverage search term data from traditional SEM to inform the AEO roadmap.
App Store Optimization (ASO) & Apple Search Ads (ASA)
Own the end‑to‑end App Store growth strategy by unifying ASO and ASA into a single acquisition system.
- App Ecosystem Visibility: Own metadata, keyword, and creative product strategy for Apple App Store and Google Play Store to drive organic installs.
- Deep‑Link Architecture: Ensure a seamless transition from "Search Everywhere" to "App Fulfillment."
- Conversion Rate Optimization (CRO): Run iterative tests on App Store product pages to maximize the Visit‑to‑Download funnel.
- Competitive App Store Intelligence: Continuously analyze competitor ASO and mobile acquisition strategies to identify gaps.
- Apple Search Ads (ASA) Strategy & Partnership: Partner with Marketing to guide ASA strategy, aligning keyword, targeting, and investment decisions with ASO insights.
Horizontal Influence & Leadership
Act as a cross‑functional discoverability leader by driving alignment across Product, Engineering, Marketing, and external partners on SEO/AEO best practices.
- Influence Without Authority: Act as the central discoverability evangelist, influencing Marketplace, Catalog, Engineering, Marketing, and content teams to apply SEO and AEO best practices.
- Knowledge Socialization: Equip the broader organization with a strong understanding of the rapidly evolving AEO landscape and emerging AI search trends.
- Strategic Vision Alignment: Serve as a primary evangelist for the AI‑First shift across the broader Product organization.
- Stakeholder Alignment: Align organic, paid, and agency search efforts, partnering with external agencies to amplify impact and support enterprise demand and lead‑generation objectives.

Essential Experience & Qualifications

Ideal candidate will have in‑depth Product Management experience with front‑end and back‑end applications along with knowledge of good data handling practices. Demonstrated ability to work closely with Data Science, Marketing, Engineering, & Design teams and a comprehensive understanding and proven results in defining and delivering on product objectives and key results. Proven results defining new technology/features and working cross‑functionally to prioritize development of the most impactful features.

Requirements

5+ years of progressively increasing responsibility in product management roles.
Experience developing objectives and key results and feature roadmaps.
Experience in developing discovery initiatives & creating strategies for emerging opportunities.
Experience partnering with business and tech teams to create aligned upon roadmaps.
Agile methodology, product management, product roadmap, search engine optimization (SEO).

Work Arrangement

Hybrid team members in Birmingham, AL typically work in‑office at least 2 days per week, with core in‑office days on Wednesdays and Thursdays. Hybrid roles in Minneapolis, MN typically work in‑office at least 1 day per week on either Tuesday, Wednesday, or Thursday. Hybrid roles in San Francisco, CA typically work in‑office at least 1 day per week between Monday and Thursday. Certain roles may require in‑office presence on a full‑time basis. Please work with your recruiter to learn more about the classification of this role.

EEO Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or any other characteristic protected by law. Please inform your recruiting contact upon initial connection if you need a reasonable accommodation. If you need assistance filling out a job application, please complete this form. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Benefits and Compensation

Employees (and eligible family members) are covered by medical, dental, vision, and more. Employees may enroll in the company’s 401k plan, are eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year, and paid sick leave. Other compensation includes eligibility for an annual bonus and the potential for restricted stock units based on role.

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