Title: Senior Product Manager – Marketing Technology (MarTech) (Contract)

Pay Rate: $70 - $90

Duration: 4–5 Month Assignment

Hours: Full-Time

Start Date: TBD

Location: San Francisco, CA (Hybrid – 2–3 days onsite per week)

SummaryProduct Manage

rWe are seeking a Senior Product Manager – Marketing Technology (MarTech) to lead the strategy, development, and optimization of a modern marketing technology ecosystem. In this role, you will partner closely with Engineering, Growth Marketing, Data Science, and Product teams to build scalable platforms that power customer acquisition, engagement, and lifecycle marketing initiatives

.
The ideal candidate has experience managing marketing technology products, driving cross-functional roadmaps, and leveraging data to improve campaign performance. This individual is equally comfortable defining product strategy, collaborating with engineering teams, and translating business needs into technical solutions that support marketing at scal

What You'll

Do Define and execute the long-term product roadmap for marketing technology platforms and internal marketing to
ols Partner with Engineering to prioritize features, define technical requirements, and deliver scalable solutions using Agile methodolog
ies
Collaborate with Growth Marketing to improve campaign execution across email, SMS, push notifications, direct mail, landing pages, and other customer engagement chann
els
Develop and optimize marketing technology capabilities that support customer acquisition, retention, and lifecycle marketing initiati
ves
Analyze product performance and campaign effectiveness using SQL, analytics platforms, and experimentation framewo
rks
Lead A/B testing, multivariate testing, and data-driven optimization efforts to improve conversion rates and customer engagem
ent
Support the development of marketing automation capabilities and customer journey orchestrat
ion
Partner with stakeholders across Marketing, Engineering, Data Science, Sales, and Operations to prioritize enhancements and deliver business va
lue
Evaluate and recommend new marketing technologies, automation platforms, and AI-driven capabilit
ies
Incorporate machine learning insights and predictive signals into customer engagement strategies where appropri
ate
Conduct product reviews, communicate roadmap progress, and provide executive-level updates to leaders
hip
Manage stakeholder requests while balancing short-term priorities with long-term product strat
egy

What You Bring

ring Bachelor's degree in Computer Science, Engineering, STEM, or a related field (or equivalent experie
nce 4+ years of product management experience, preferably supporting marketing technology platforms or internal business sys
tems
Experience building or managing marketing technology solutions supporting email, SMS, push notifications, landing pages, marketing automation, or customer engagement platf
orms
Strong understanding of digital marketing concepts, customer lifecycle management, and campaign measure
ment
Experience working with marketing automation platforms such as Salesforce, Adobe, Braze, Iterable, Segment, or similar technolo
gies
Experience analyzing data using SQL and business intelligence tools such as Tableau, Mixpanel, or comparable analytics platf
orms
Familiarity with experimentation methodologies including A/B testing, attribution modeling, hypothesis testing, and statistical anal
ysis
Experience working with modern data platforms such as Snowflake, BigQuery, Databricks, or similar warehouse technolo
gies
Knowledge of ETL processes and data pipel
ines
Experience using Agile project management tools such as Jira or A
sana
Strong communication skills with the ability to collaborate across technical and non-technical t
eams
Proven ability to lead cross-functional initiatives from strategy through execu
tion

Bonus Points If You

Have Experience incorporating AI or machine learning into marketing technology plat
forms
Have Experience building customer journey orchestration or personalization capabil
ities
Have Experience supporting high-volume marketing communications at enterprise
scale
Have Experience optimizing customer acquisition costs and marketing effic
iency
Have Experience working in healthcare, consumer technology, SaaS, or subscription-based busin
esses

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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