Senior Director, Programmatic Strategy & Operations

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The New York Times' Advertising team is looking for a Senior Director, Programmatic Strategy and Operations to define and lead our programmatic advertising strategy across web, app, video, audio and newsletter environments. This leader will own how we monetize our inventory programmatically, balancing revenue growth, reader experience and advertiser outcomes. They will set the long-term vision for programmatic at the Times, align stakeholders, and ensure we have the right technology, partners and processes in place to execute it. This is a hybrid role based in our New York headquarters, reporting to the VP, Revenue Operations. You can typically expect to be in the office 3 days per week.

Job Description

As the Senior Director, Programmatic Strategy and Operations, you will serve as the overall owner of our programmatic business, responsible for setting strategy, leading a high-performing team, and driving coordinated execution across Revenue Operations, Sales, Product and Finance.

Responsibilities

Vision & Strategy: Develop and execute the long-term vision and enterprise-level strategy for programmatic monetization across all digital platforms (Web, App, Video, Newsletter, Audio), driving innovation in the ad tech stack, supply path optimization, and privacy-safe addressability solutions.
Team Leadership: Lead, mentor, and develop a high-functioning team of managers and analysts supporting advertising growth, elevating organizational performance across Revenue Operations and Sales Enablement.
Executive & Cross-Functional Influence: Serve as a principal advisor to executive leadership on programmatic trends. Partner with Finance, Strategy, and Product leadership on quarterly forecasting, pricing models, and annual operating planning tied to programmatic revenue streams.
Yield & Optimization: Act as the ultimate owner and decision-maker for programmatic optimizations, rate card development, and day-to-day yield management across direct-sold, PMP, and open exchange channels.
Advanced Partner Diligence & Negotiation: Lead high-level negotiations with top SSPs, DSPs, and tech providers. Build a rigorous partner evaluation framework assessing technology fit, transparency, auction competitiveness, and operational excellence.
Insights & Analytics: Build and utilize dashboards to deliver data-driven insights encompassing market trends and supply/demand dynamics. Establish the measurement framework to evaluate changes across the programmatic stack.
Go-To-Market Integration: Stakeholder the go-to-market sales strategy for all programmatic offerings in close partnership with the Direct Sales and Product Marketing teams to integrate programmatic into the broader commercial strategy.
Industry Thought Leadership: Act as the external face of the company's programmatic strategy—presenting at industry events and engaging with trade organizations to elevate the company's market position.
Quality Assurance: Aid in data reconciliation and QA across programmatic data sources. Be an avid reader who regularly audits our site for programmatic ad experiences below our expectations.

Qualifications

8+ years of experience in digital advertising, with at least 6+ years focused on programmatic monetization at a premium publisher, platform or agency.
5+ years of experience leading high-performing teams, including people managers, in revenue operations, yield management or programmatic strategy.
Deep expertise with the programmatic ecosystem, including SSPs, DSPs, ad servers, header bidding and identity / addressability solutions.
Demonstrated experience building and executing programmatic yield strategies across direct-sold, PMP and open exchange channels.
Advanced analytical skills and fluency with data tools (e.g., Excel, BI dashboards); comfort using data to inform decisions and communicate trade-offs to senior stakeholders.
Experience partnering with Finance and Strategy teams on forecasting, pricing, and revenue planning.

Preferred Qualifications

Experience in a complex, matrixed organization, ideally in news, media or other mission-driven environments.
Prior ownership of enterprise-level programmatic strategy and partner selection (e.g., evaluating and negotiating with SSPs, DSPs and other ad tech vendors).
Experience designing and implementing privacy-safe monetization strategies in an evolving regulatory environment.
Proven success launching new programmatic products or packages in partnership with Sales, Product and Marketing.
Comfort representing an organization externally at industry events, in trade groups, or with key partners and clients.

The annual base pay range for this role is between $200,000 - $220,000 USD.

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about The New York Times' privacy practices for job applicants clickhere .

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