Director of Prime Product Sales Operations

Job Category : Sales and related

Requisition Number : DIREC

Posted : August 3, 2026
Full-Time

Locations

Showing 1 location

The Director of Prime Product Sales Operations is responsible for leading and optimizing all sales support functions associated with the dealership’s Prime Product business, driving profitable revenue growth, market share expansion, operational efficiency, and customer satisfaction across the dealer territory. This role serves as a strategic business partner to the vice president of earthmoving and the prime product sales organization ensuring alignment of sales execution, fleet management, used equipment, strategies, financing solutions, rental fleet utilization, and BCP market development.

The director will lead a team of department managers responsible for critical profit centers and support functions while leveraging data-driven decisions to maximize return on assets inventory turns, sales productivity, and overall business performance.

Strategic Leadership

Develop and execute annual and multiyear strategic plans supporting Prime Product sales growth and profitability objectives.
Partner with the VP of Earthmoving to establish market share revenue margin and customer acquisition targets.
Lead business planning, sales forecasting, and operational reviews.
Drive continuous improvement initiatives across all sales support functions.
Lead sales operations manager in developing:
- Sales analytics and reporting
- Territory optimization
- CRM effectiveness
- Sales process standardization
- Forecasting accuracy
- KPI development and measurement
- Established performance metrics for sales productivity quote to close ratios and market penetration.
- Support account management strategies for key customers.

Used Equipment Management

Provide strategic oversight of used equipment inventory management and remarketing activities.
Optimize inventory turns, asset utilization, and margin performance.
Develop wholesale, retail, auction, and trade in strategies.
Manage aged inventory reduction programs.
Monitor market trend affecting equipment values and remarketing opportunities.

Rental Fleet Management

Direct rental fleet growth and utilization strategies
Ensure optimal fleet mix, age profile, and return on investment performance
Coordinate fleet disposition and replacement planning.
Drive rental to sales conversations and customer retention initiatives.
Monitor fleet utilization, maintenance costs performance, and capital deployment.

Equipment Finance Operations

Lead financing and leasing strategy execution.
Partner with Caterpillar Financial and 3rd party lenders.
Increased financing penetration in customer financing adoption.
Support customer acquisition through tailored financing solutions.
Ensure compliance with lending practices and dealership policies.
Oversee Building Construction Products growth initiatives.
Develop market expansion strategies across assigned territories.
Identify emerging customer segments and growth opportunities.
Support dealer network positioning and competitive differentiation.
Drive contractor acquisition and retention initiatives.
Achieve revenue, margin, and expense targets.
Monitor ROA, ROI, inventory turns, fleet utilization, and working capital performance.
Provide monthly forecasts and business reviews to executive leadership.
Identify opportunities to improve profitability and operational efficiency.

Talent Development

Recruit, coach, mentor, and develop high performing managers.
Establish a session planning and leadership development programs.
Foster a culture of accountability, collaboration, and continuous improvement.
Conduct regular performance reviews and development planning.

Customer and Supplier Relations

Maintain executive level relationships with key customers Caterpillar representatives and financing partners.
Support strategic account initiatives.
Resolve significant customer issues and escalations.
Represent the dealership at regional and industry events.

Qualifications

Education

Bachelor’s Degree preferred

Experience

Experience managing business exceeding 500 million in annual revenue preferred.
Strong background in capital asset management and sales analytics preferred.

Skills and Competencies

Relationship Building Skills / Team Facilitation/Change Agent
Ability to demonstrate experience in sales operations, equipment management, rental operations, or dealer leadership
Project Management Skills
Problem Resolution Skills
Effective Communication Skills
Well Organized with ability to prioritize workload
Self-motivated and results oriented

Working Conditions

Must be able to sit or stand for extended periods of time.
Must be able to spend extended period of time walking, talking, using a PC and using a telephone.
Must have strong customer contact skills, both written and verbal, when interfacing with groups or individuals.

Qualifications

Skills

Preferred

Results Oriented

Expert

Self Motivated

Expert

Problem Solving

Advanced

Verbal Communication

Expert

Relationship Building

Advanced

Project Management

Advanced

Organizational

Advanced

Customer Service

Expert

Microsoft Office

Advanced

Selling

Advanced

Behaviors

Motivations

Education

Required

High School or Equivalent or better.

Preferred

Bachelors or better.

Experience

Preferred

Experience managing business exceeding 500 million in annual revenue

Strong background in capital asset management and sales analytics.

Licenses & Certifications

Required

Driver's License Personal

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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