The Planet Group is looking for an AI Search Strategist / GEO-AEO Program Manager to join our client, a market-leading technology company that's transforming how organizations engage and empower their workforce.
The AI Search Strategist / GEO-AEO Program Manager will lead the execution and optimization of the client's Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives. This role will be responsible for improving how the brand, products, and expertise are discovered, represented, and cited across AI-powered search and answer platforms.
Working cross-functionally with content, growth, communications, product marketing, and brand teams, this individual will translate AI search insights into actionable recommendations that improve visibility, authority, and discoverability across emerging AI experiences. The ideal candidate combines hands-on expertise in SEO, content strategy, and digital marketing with strong program management skills and a deep understanding of how AI search ecosystems evaluate and surface content.
This role is ideal for a data-driven marketer who enjoys testing new approaches, monitoring emerging AI search trends, and turning insights into measurable business outcomes.
- Location: Fully remote. Candidates must be authorized to work in the United States and physically reside within the U.S. throughout the duration of the assignment.
- Pay: $48-$52/hr depending on experience
- Shift: 8am-5pm EST (1 hr lunch)
- Hours: Initially up to 30hrs per week and around November 2026, will go up to 40hrs. No OT or weekend expectations.
- Duration: 1 year contract, low possibility of extension depending on performance and work requirement. No Conversion expectation.
- AI Search Strategist / GEO-AEO Program Manager Responsibilities: Analyze AI search performance, citations, and content gaps, translating findings into prioritized optimization recommendations.
- Partner with content marketing, growth marketers, communications, product marketing, and brand marketing teams to develop and optimize AI-friendly content strategies.
- Execute GEO and AEO initiatives that improve the organization's visibility across AI-powered search and answer engines.
- Monitor AI search trends, algorithm changes, and emerging best practices, recommending adjustments to ongoing optimization efforts.
- Collaborate with the AEO project manager to track initiatives, prioritize workstreams, and ensure timely execution of strategic objectives.
- Evaluate brand presence and competitive performance across AI search platforms, identifying opportunities to improve discoverability and authority.
- Measure key AI search visibility metrics, documenting insights, preparing executive-ready updates, and communicating progress to stakeholders.
- AI Search Strategist / GEO-AEO Program Manager Qualifications: 3+ years of experience in SEO, content strategy, digital marketing, or a related discipline.
- Demonstrated knowledge of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and evolving AI search ecosystems.
- Experience optimizing content for search engines and AI-powered answer platforms using SEO best practices.
- Strong analytical skills with experience interpreting performance data and translating insights into actionable recommendations.
- Excellent written and verbal communication skills with the ability to collaborate effectively across cross-functional teams.
- Experience using SEO and analytics platforms such as Google Search Console, Google Analytics, Semrush, or similar tools.
- Experience with Profound or a comparable AI search intelligence platform is preferred.
- Self-starter with strong project management and organizational skills, capable of managing multiple priorities in a fast-paced environment.
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
