About the Role
We’re looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent— a core part of our mission to allow anyone to build software, without any coding experience.
This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs, and partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling “Better Together” narratives that elevate our joint value and propel partner marketing initiatives.
This is a full‑time role that can be held from our Foster City, CA office. The role has an in‑office requirement of Monday, Wednesday, and Friday.
What You’ll Do
- Lead Product Marketing for launch planning and execution, developing and operationalizing Replit’s launch motion from early roadmap planning through public release, and creating repeatable frameworks for fast, clear, and coordinated launches.
- Shape messaging & positioning by crafting technically fluent, developer‑first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity, tailored to different developer segments and channels.
- Create sales & growth enablement materials (decks, demos, battlecards, FAQs) to empower GTM teams and partners to tell Replit’s story confidently.
- Lead competitive and market insights by staying ahead of the fast‑moving AI coding assistant and app development platform landscape, identifying trends, threats, and whitespace opportunities.
- Co‑market with our partner ecosystem by creating “Better Together” narratives that elevate joint value and drive partner marketing initiatives.
- Analyze and learn by defining metrics, gathering insights, and feeding learnings from the field and community back into product and marketing strategies.
You'll Be a Good Fit If You
- Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space).
- Love building from scratch—frameworks, processes, teams, and strategy.
- Have excellent written communication and storytelling skills, with the ability to simplify complexity.
- Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross‑functional sync.
- Have a founder mindset: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook.
- Have proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories.
- Have strong project management skills—able to juggle multiple launches and keep teams aligned under pressure.
- Have experience with sales enablement and competitive positioning for technical audiences.
- Have a collaborative, low‑ego approach and willingness to dig into the details.
Bonus Points
- Experience in the app development space or marketing to product managers, designers, sales, marketing, or operations teams.
- Experience with partner/e ecosystem marketing—looking for a generalist who can help with partner marketing.
- Experience at a startup or high‑growth environment where speed and adaptability matter.
- Understanding of AI and machine learning technologies.
- A track record of successful launches for developer‑facing products.
Example Projects
- Establish a repeatable launch rhythm for major features and smaller updates.
- Build a competitive intelligence framework for the AI coding assistant space.
- Develop persona‑driven messaging for builders across different segments and company sizes.
- Launch and execute co‑marketing initiatives with Replit’s partner ecosystem.
- Coordinate cross‑functional launches with engineering, product, and marketing.
- Define metrics and feedback loops between product, marketing, and the builder community.
Full‑Time Employee Benefits
- Competitive Salary & Equity.
- 401(k) Program with a 4% match.
- Health, Dental, Vision and Life Insurance.
- Short Term and Long Term Disability.
- Paid Parental, Medical, Caregiver Leave.
- Commuter Benefits.
- Monthly Wellness Stipend.
- Autonomous Work Environment.
- In‑Office Set‑Up Reimbursement.
- Flexible Time Off (FTO) + Holidays.
- Quarterly Team Gatherings.
- In Office Amenities.
Additional Resources
- Meet the Replit Agent.
- Replit: Make an app for that.
- Replit Blog.
- Amjad TED Talk.
Interviewing + Culture at Replit
- Operating Principles.
- Reasons not to work at Replit.
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non‑traditional backgrounds.
Compensation Range: $160K – $220K.
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