Senior Product Marketing Manager (Artificial Intelligence)

WalkMe • raleigh, nc, United States • $140 - $190 / year • 14h ago

As the Senior Product Marketing Manager for AI, you will be responsible for driving the GTM strategy and positioning of WalkMe’s generative and agentic AI capabilities, developing differentiated programs, packaging, and messaging that resonates with customers, analysts, and partners
After a decade of helping customers drive adoption across their full tech stacks, WalkMe is uniquely positioned to serve a critical orchestration role in AI transformation for organizations around the world
You’ll be at the forefront of bringing new agentic products to market that connect applications together to perform activities they couldn’t possibly perform on their own
You will partner with our product and R&D teams to influence our product strategy and launch new capabilities that will unlock new levels of human productivity
You will also work with global GTM teams in Sales and Customer Success to help them position WalkMe’s AI solutions for lasting success
Go-to-Market Strategy: You’ll analyze and understand the needs of AI innovation teams to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content
Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution
Positioning & Messaging: Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers
Translate product functionality and technical details into user benefits and value — both for individual AI capabilities and their role in WalkMe’s overall platform narrative
Cross-Functional Collaboration: Build partner ecosystem strategies and lead product launches for WalkMe’s holistic AI portfolio by coordinating efforts across GTM and R&D teams
Sales Enablement: Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the generative and agentic AI market
Product Analysis: Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities
Product Evangelism: Serve as the subject matter expert representing WalkMe with analysts, partners, customers, and industry events

Benefits

Parental Leave programs
401(k) with company matching program
Vacation policy to encourage a healthy work-life balance
In-person and virtual social activities
Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role.
Hands‑on generative/agentic AI experience.
Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences.
Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging.
Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market.

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