Senior Product Marketing Manager, Trusted Services

PVH (Tommy Hilfiger/Calvin Klein) • new york, ny, United States • $120 - $190 / year • 18h ago

Product Suite

Salesforce Shield: Combines Event Monitoring, Platform Encryption, Field Audit Trail, and Data Detect to discover, monitor, and encrypt sensitive data.
Security & Privacy: Security Center (centralized security posture management) and Privacy Center (data privacy and consent management).
Resilience & Governance: Backup & Recover, Archive, and Data Mask & Seed to ensure business continuity and secure sandbox environments.

Responsibilities

Define the Value Proposition: Lead and create the core value proposition, messaging, and selling points specifically tailored to Security, Compliance, IT, Privacy and GRC (Governance, Risk, and Compliance) buyer personas.
Fuel our GTM Engine: Position Trusted Services as the indispensable foundation for Agentforce and Headless 360. Educate the market on how our solutions allow businesses to deploy AI agents safely at scale.
Fuel the Sales Pipeline: Translate our marketing and industry-focused security initiatives into actionable, repeatable programs that help our sales teams spark interest, progress deals, and deliver revenue growth.
Empower the Field: Develop highly scalable enablement, messaging playbooks, and interactive demos to train sales teams on how to position security and resilience as a business accelerator rather than a blocker.
Drive Cross-Functional Alignment: Build consensus, alignment, and engagement across Product Management, Campaigns, Creative, Sales, Pricing Strategy, and Customer Success.

Required Skills

Experience: 5-7+ years in product marketing, industry marketing, or corporate marketing. (SaaS, cybersecurity, or enterprise software marketing experience is highly preferred).
Communication Mastery: Exceptional written and verbal communication skills, with a proven ability to translate complex technical architectures (such as encryption, auditing, and AI guardrails) into clear, compelling business narratives.
Strategic Copywriting & Storytelling: A strong portfolio demonstrating your ability to strategize and craft compelling product messaging, whitepapers, pitch decks, and digital content.
Tactical Execution: Comfort with rolling up your sleeves to drive hands‑on tactical execution—from deck building to demo scripting and event planning.
Ambiguity to Action: Natural ability to pick up and lead new projects even in the face of ambiguity or fast‑moving product shifts (such as rapid advancements in generative AI and GRC regulations).

Preferred Skills

SaaS & Platform Domain Expertise: Strong familiarity with the Salesforce ecosystem (and/or other enterprise SaaS and B2B technology platforms).
Security/Compliance Literacy: Prior experience marketing cybersecurity products, compliance tools, or data‑governance suites (knowledge of GDPR, HIPAA, SOC2, or general GRC frameworks is a massive plus).
Sales and GTM Strategist: Deep understanding of B2B sales motions, buyer journeys, and

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