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Senior Product Marketing Manager

Jobtailor • madison, wi, United States • $120 - $180 / year • 14h ago

Responsibilities

Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.
Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.

Requirements

5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles.
Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape.
Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations.
Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social).
Experience leading cross-functional collaboration with internal teams and external partners including platform holders.
Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment.
Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass‑market consumer.
Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives.
Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI.
Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency.
Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting.
Able to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings.

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