Senior Principal Product Marketing Manager

Jobtailor • bellevue, wa, United States • $140 - $190 / year • 14h ago

Responsibilities

Establish clear, differentiated positioning for Siteimprove in Accessibility that reinforces market leadership and reduces compliance risk for commercial enterprises
Enable consistent, high-impact messaging across personas from Directors of Digital Accessibility to Web Platform Leads and Marketing leaders that improves engagement and conversion
Translate complex regulatory frameworks (ADA Title III, WCAG, EAA) and AI-driven accessibility capabilities into compelling value propositions that drive customer understanding and demand
Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution across segments
Elevate Siteimprove’s perception as a market leader in Accessibility moving the narrative from compliance tool to strategic revenue driver
Deliver successful quarterly launches of new Accessibility and agentic governance capabilities that drive adoption and revenue growth
Identify and prioritize high-value segments, ICPs, and use cases with a focus on highly regulated industries such as government, higher education to commercial verticals such as financial services, healthcare, and others to maximize pipeline and market penetration
Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing
Own expansion and upsell motions, partnering with Customer Success to move customers up the accessibility maturity curve
Increase Siteimprove’s visibility and credibility as a category leader in digital accessibility and AI-powered governance
Generate high-impact thought leadership that shapes market perception, advances the conversation beyond compliance, and drives inbound demand
Expand industry influence through events, analyst engagement, and external representation including engagement around ADA Title III, EAA, and WCAG developments
Improve sales effectiveness, win rates, and average selling price (ASP) through high-quality enablement assets and clear value narratives including competitive differentiation against overlay tools and point solutions
Equip GTM teams with the knowledge and confidence to position Siteimprove’s Accessibility capabilities across personas and competitive scenarios
Influence product roadmap decisions with market and regulatory insights that align innovation to customer needs and revenue opportunities
Drive measurable business impact by embedding agentic workflows that improve efficiency, scalability, and outcomes across GTM
Shape product direction to deliver agentic accessibility capabilities including continuous monitoring, AI‑powered remediation guidance, and human‑in‑the‑loop workflows that improve customer outcomes and competitive differentiation
Institutionalize AI‑first thinking across product marketing to enhance speed, quality, and innovation in execution
Anticipate and respond to shifts in the regulatory landscape and AI‑driven search to maintain Siteimprove’s leadership in an evolving accessibility market
FedRAMP classification notice: This role is designated as a Standard access position with additional identity verification requirements.

Requirements

12+ years of experience in product marketing, digital accessibility, compliance, or a related domain, preferably within SaaS
Deep domain expertise in web accessibility, including WCAG 2.1/2.2, ADA Title III, the European Accessibility Act (EAA), and accessible content strategy
Hands‑on experience or working knowledge of generative AI and agentic platforms, including their implications for accessible digital experiences
Proven track record of owning go‑to‑market strategy and driving measurable business impact (pipeline, adoption, revenue)
Demonstrated ability to build and execute strategic positioning, messaging, and category narratives in regulated or compliance‑driven markets
Bachelor’s degree required; MBA or equivalent advanced degree preferred.

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