Senior Product Manager, Marketing Technology

Jobtailor • Remote (ma, United States) • $120 - $150 / year • 18h ago

Responsibilities

Influence the roadmap and establish the business requirements for CRM-related initiatives
Stay current on new product features for existing Martech platforms and lead change management and adoption
Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify, document, and prioritize critical use cases that require new capabilities
Identify needs and pain points of users and translate them into detailed user stories in Jira that capture the business objective and can be understood by IT as part of the PI Planning process for Marketing
Collaborate with internal teams (e.g., IT, Marketing Analytics, Marketing Automation) and external vendors to proactively deliver seamless, data-driven consumer experiences
Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful

Requirements

Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge
8+ years of experience in digital product management or marketing technology, preferably in a consumer-focused industry
Proven success working on large scale data initiatives, like CDP and MDM
Passion for creating exceptional user experiences
Excellent analytical, problem solving, negotiation, and decision making skills
Excellent communication and stakeholder management skills
Ability to explain technical solutions in a simple way for non-technical partners
Strong technical skills and experience working with IT in an agile environment
Familiarity with Salesforce products and data privacy regulations (e.g., GDPR, CCPA) is a plus

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