For A Better You, iHerb believes that living a healthy and balanced life should be easy and accessible for everyone. As a team member, you’ll empower that promise each day and have a global impact on the customer experience.
Job Summary
The Senior Product Manager – Marketing Technology (MarTech) Platforms owns the strategy, roadmap and execution of iHerb’s core marketing technology ecosystem. This role delivers scalable, reliable, future‑ready platforms such as Customer Data Platforms (CDPs), orchestration and messaging solutions, CMS, PIM, DAM and Language Service Providers.
Responsibilities
- Own the strategy, roadmap and delivery of iHerb’s core Marketing Technology platforms and integrations.
- Lead build‑vs‑buy decisions for current and future capabilities (CDP, orchestration, CMS, PIM, DAM, LSP).
- Serve as the product owner for key third‑party MarTech platforms (e.g., Simon AI, Braze) including roadmap alignment and feature adoption.
- Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.
- Translate marketing and business needs into clear technical requirements, data flows and platform capabilities.
- Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations and experiments through technology.
- Balance near‑term marketing needs with long‑term platform scalability, maintainability and technical health.
- Define success metrics and KPIs to measure platform performance, adoption and business impact.
- Drive cross‑functional alignment across Marketing, Engineering, Data and external vendors to ensure successful delivery.
- Participate in agile development processes, including backlog prioritization, sprint planning and reviews.
Qualifications
- Strong experience leading complex platform or infrastructure‑adjacent products.
- Hands‑on experience integrating MarTech platforms—CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.
- Solid understanding of APIs, event‑driven architectures, data flows and system integrations.
- Proven ability to drive build‑vs‑buy decisions and evaluate third‑party vendors and technologies.
- Experience defining and managing product roadmaps with multiple stakeholders and dependencies.
- Excellent communication skills to translate technical concepts for marketing and business audiences.
- Strong collaboration skills and comfort operating in highly cross‑functional environments.
- Experience working in an Agile/Scrum development process.
- Customer‑first and outcomes‑driven mindset.
- Preferred: Experience with CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze).
- Preferred: Familiarity with global content and localization workflows, including LSP integrations.
- Preferred: Experience supporting international or multi‑brand e‑commerce platforms.
- Preferred: Understanding of data privacy, consent management, and compliance considerations in marketing systems.
- Preferred: Background in e‑commerce, marketplace, or consumer digital products.
Experience and Education
Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e‑commerce or platform‑focused environment. A Bachelor’s Degree is required; a Computer Science, Engineering, Information Systems or similar technical degree is preferred.
Compensation
The expected salary range for this role is $177,000.00 – $220,000.00 USD, based on relevant experience, education, geographic location and internal equity.
Equal Opportunity Employer
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants and prohibits discrimination and harassment.
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