Location Address: Downtown Toronto - Hybrid – 3 days in office
Contract Duration: 12 months
Possibility of extension: Yes, depending on performance and business needs
Number of Positions: 4
Schedule Hours: 8:30 am-5 pm Monday-Friday (No OT)
Extra support needed
The Project manager is responsible for the timely delivery of all marketing-related communications within the Authenticated Channels (Mobile Banking, Scotia Online, ABM), Email, .COM, Paid Media, and Push/SMS. Working alongside Marketing Planning Partners, Campaign Developers, and supporting Agile Marketing leaders. This role brings together the full set of assets (creative and content) necessary to launch digital campaigns.
Contributes to the overall success of Marketing, ensuring specific individual goals, plans, initiatives are executed/delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.
This role is for designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and email deployments and develop and track global benchmarks and goals to measure performance.
Accountabilities
• Supports the Agile Marketing squads with all activities related to digital campaigns, publishing, digital user experiences, and digital sales.
• Assists the Campaign Enablement team with investigating any pre-production or post-production errors or issues.
• Monitors and ensures compliance with relevant CASL, anti-spam, and privacy regulations.
• Works with channel partners to find opportunities for collaboration and optimization, including retargeting, deep-linking, and optimization of campaigns for an omni-channel experience.
• Makes recommendations based on key learnings for channel optimizations, including email triggers, resolving customer pain points, and the integration of new vendors and omni-channel opportunities.
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity, and respect. Delivers results in accordance with Scotiabank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.
• Oversees the planning and execution of marketing campaigns, ensuring that all elements are delivered on time and within budget.
• Coordinates with various teams (creative, content, analytics, etc.) to gather necessary assets and information for campaign execution.
• Monitors campaign performance and provides regular updates to stakeholders, making adjustments as needed to optimize results.
• Manages project timelines and ensures that all team members are aware of their responsibilities and deadlines.
• Collaborates with external vendors and partners to ensure seamless integration and execution of campaigns.
Must- have requirements
1-2 years’ experience with cross-functional project management and PM tools such as Adobe Workfront.
1+ years of experience in leading and coaching a high-performing team
Previous experience with Adobe Analytics, Power BI, and Adobe CDP
Strong experience with Excel, reporting, and insights
Nice-To-Have Skills:
Financial services experience is an asset
AI automation experience, such as the creation of playbooks and best practices.
1+ years of experience with digital marketing platforms such as Responsys, Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Adobe Experience Manager. Adobe Journey Optimizer preferred
Best vs. Average Candidate
The best candidate is someone who has worked in financial services and has experience in marketing and digital marketing project management.
Candidate Review & Selection
2 Rounds:
1st Round: HM and PM(30 minutes). This round includes an overview of the role and questions about experience.
2nd Round: Hiring manager and Director - MS Teams video call (30 minutes), focusing on behavioral and technical questions to ensure the candidate is a good fit for the team and the role.
