Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. Meta’s Retail CX team delivers industry-leading customer experiences across all retail touchpoints, including first-party (1P), second-party (2P), and third-party (3P) channels. The CX Program Manager, Retail will lead and scale creative and operational programs that improve the omnichannel retail customer experience. This role is highly cross-functional, partnering with channel leads, marketers, creative teams, and agencies to deliver clear strategy, demonstrated experience in creative execution, and scalable workflows that enable business growth while protecting brand integrity.
Retail Program Manager (Omnichannel) Responsibilities
- Build and maintain effective partnerships with Sales Integrated Marketers, International Marketers, Channel Leads, Product Marketing Managers, internal creative teams, and external agencies
- Serve as the Retail marketing and creative operations subject matter expert, consulting with Program Managers and Producers across the organization
- Partner with Creative Leads to support day-to-day initiative and project execution, ensuring clarity on scope, deliverables, timelines, and ownership
- Orchestrate how creative initiatives align to the broader portfolio by evaluating objectives, impact, risks, and resourcing
- Translate ambiguous requests into actionable plans; prioritize competing needs and drive decisions across multiple stakeholders
- Build, optimize, and standardize tools, systems, and workflows that improve creative production efficiency and quality
- Coordinate cross-functional teams to ensure effective communication, escalation management, and on-time delivery for marketing launches and retail programs
- In partnership with Channel Leads and Creatives, lead development of always-on programs outside of campaign frameworks (with emphasis on 3P Retail)
- Manage agency relationships for large-scale creative programs, in partnership with Creative and Physical Merchandising partners
- Own intake and end-to-end workflow management for inbound/outbound projects, including budgets, approvals, procurement/sourcing requirements, and vendor engagement
- Ensure deliverables meet Meta brand standards by partnering with Design, Legal, and Product stakeholders; proactively remove blockers and drive progress to results
Minimum Qualifications
- 8+ years of relevant, client-facing experience in a creative agency, production studio, and/or in-house creative/marketing organization, with focus on Retail and/or omnichannel experiences
- Experience working autonomously in a fast-paced, ambiguous environment
- Proven experience in distilling complex inputs into clear plans, manage organizational change, and drive stakeholder alignment
- Experience setting priorities, problem-solving, multitasking, and negotiating trade-offs across competing business needs
- Experience supporting and/or producing integrated creative across major channels (e.g., campaign and always-on programs)
- Familiarity with the creative lifecycle including planning, development, production, post/finishing, localization, and delivery/trafficking
Preferred Qualifications
- Experience with additional channels such as print, out-of-home and experiential
- Experience evaluating or piloting emerging technologies and platforms (e.g., AI-enabled workflows, AR/VR/MR, gaming, Web3) in service of creative operations or customer experience outcomes
- Experience working in a large, global technology company and navigating complex organizations
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. For those who live in or expect to work from California if hired for this position, please click here for additional information.
$118,000/year to $170,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
