Marketing & Advertising Project Managers

Marketing & Advertising Project Manager Job Description

Marketing & Advertising Project Managers handle multi-phase and cross-functional projects that focus on a company's marketing efforts. Marketing project managers often collaborate with the marketing team and may also work with other departments such as sales, product, or design. A marketing project manager needs to have a foundational understanding of marketing strategies, plans, and processes in order to successfully execute the role.

Some comment areas of marketing that require Marketing Project Managers are Content Marketing, Digital Marketing, Product Marketing, Search Engine Optimization (SEO) Marketing and Social Media Marketing.

Marketing & Advertising Project Manager Responsibilities 

• Campaign management: Overseeing the entire lifecycle of marketing campaigns, from conceptualization to execution and evaluation.
• Team coordination: Acting as a central point of contact for various teams involved in marketing projects, including creative, digital, and analytics teams.
• Task allocation: Assigning specific tasks to team members based on their skills and the project requirements.
• Progress monitoring: Tracking project milestones, deadlines, and deliverables to ensure timely completion.
• Budget management: Overseeing project budgets and ensuring that resources are allocated efficiently.
• Stakeholder communication: Keeping all stakeholders, including clients and upper management, informed about project progress and any potential issues.
• Risk management: Identifying potential risks and developing contingency plans to mitigate them.
• Quality control: Ensuring that all marketing deliverables meet the required quality standards and align with the brand’s guidelines.

Marketing & Advertising Manager Requirements and Qualifications 

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Project Management or a related field
• 3-5 years of experience in various marketing roles, providing a broad understanding of marketing principles and practices.
• Previous experience managing projects, ideally in a marketing or advertising context.
• Exposure to different aspects of business operations (e.g., sales, finance, product development)
• Experience working directly with clients or external stakeholders is often beneficial.
• Hands-on experience with digital marketing tools and platforms

Preferred skills and qualifications

• Master of Business Administration (MBA) in Marketing or Project Management
• Relevant certifications, such as Project Management Professional (PMP), Certified Associate in Project Management (CAPM), Professional Certified Marketer (PCM), Agile Certified Practitioner (ACP)

Marketing & Advertising Project Manager Salaries

As of 2025, the national average salary for a Marketing Project Manager is $98,915 a year.