Publicis Global Delivery (PGD) , the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group , is seeking a Programmatic Analyst with proven experience managing and optimizing digital campaigns for assigned advertisers. This role is ideal for a results-driven professional who thrives in a fast-paced, evolving digital ecosystem and brings hands-on expertise across programmatic Demand-Site Platforms (DSP) such as DV360, The Trade Desk, Verizon, Xandr, and MediaMath .
Key Responsibilities
- Execute end-to-end setup of programmatic campaigns across platforms, ensuring alignment with agency and client guidelines.
- Lead regular performance reviews with stakeholders, providing clear insights on pacing, optimization strategies, and results.
- Monitor campaign health and performance, proactively optimizing budgets, bids, creatives, and conversion strategies to meet defined objectives.
- Ensure accuracy and quality across all campaign setups and deliverables.
- Identify, troubleshoot, and resolve issues efficiently while recommending improvements.
- Maintain consistent communication with client campaign managers and internal teams.
- Quickly escalates operational issues and provides actionable solutions.
- Drive innovation by testing new platforms, beta opportunities, and optimization techniques.
- Participate in ongoing training, certifications, and knowledge-sharing initiatives to stay current with industry trends.
- Collaborate with global teams through digital channels to ensure seamless execution.
- Identify growth opportunities and confidently present recommendations to clients.
- Contribute to the development of best practices and process improvements to enhance team efficiency.
Qualifications
Required
- English proficiency at B2 level or higher .
- Bachelor’s degree in Marketing, Advertising, Communications, Business , or a related field.
- 2+ years of experience managing and optimizing programmatic media campaigns.
- Strong expertise in at least one DSP (e.g., DV360, The Trade Desk, Verizon, Xandr, and MediaMath ) with a solid understanding of the broader digital media landscape.
- Excellent communication skills in English and Spanish .
- Strong analytical mindset with a focus on results and performance metrics.
- High attention to detail and organizational skills.
- Experience in digital branding and/or performance marketing campaigns.
- Intermediate proficiency in Excel .
Preferred
- Experience in one or more of the following areas:
- Media Planning or Buying.
- Digital Advertising Operations.
- Familiarity with bidding/automation tools such as Marin, Kenshoo, or 4C .
- Knowledge of verification tools including IAS, DoubleVerify, or MOAT .
- Exposure to Yahoo DSP and Amazon DSP is a plus.
At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.
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