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Marketing Technology Program Manager

The Planet Group • Contract • Cupertino, California, United States • $87 - $89 / hour • 1m ago

Marketing Technology Program Manager

Location: Hybrid in Cupertino, CA

Schedule: 40 hours

Duration: 12 Months with potential to extend

Pay: $87-$89.55/hr, DOE

The Planet Group is looking for a Marketing Technology Program Manager to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Cupertino, CA. This person will work with a wide variety of functional teams, with a focus on building technology solutions that enable and enhance meaningful programs with partners through our many communication channels.

Marketing Technology Program Manager Qualifications:

BA or BS Degree preferred
5+ years of professional experience in project/program management, product marketing, or digital marketing
Creative thought leader with a passion for finding solutions to problems with technology
Deep understanding of effective marketing strategies in the digital and social landscape
Proficient hands-on knowledge of organic marketing channels and social platforms
Ability to communicate with confidence to leadership, co-workers, and external partners
Ability to handle multiple projects and thrive in a very dynamic environment
Excellent organizational skills and attention to detail
Experience at cross-functional influence; translating between business owners and technical teams
Excellent interpersonal skills and can communicate clearly and concisely across multiple audiences and partners, including the ability to explain analytical outcomes and technical roadblocks in business terms
Work well under pressure, with proven experience working on complex, international, large-scale, time-critical projects
Results-oriented, upbeat and focused with a strong passion to learn and succeed
Knowledgeable with Apple, Android, and Chrome ecosystems
Solid understanding of web technologies and CMS systems and can draft tools requirement docs and direct work of software engineers
Familiar with emerging engineering systems and experience in implementing key practices
Risk management experience including identification, mitigation and reduction tracking
Understanding of different project management techniques including Agile and waterfall
Understanding of digital image and video file formats, and proficiency with Sketch, Photoshop, and Adobe CC

Marketing Technology Program Manager Description:

Identify marketing technology opportunities
Be part of a team that defines the future direction of the tools and technology, gathering requirements and distilling the key functionality needed to grow the Services businesses
Drive subscriptions, promote the business with creative tools, and save resources by finding unique solutions through technology
Identify creative strategies that will help drive earned and owned media, and growth of subscribers
Gather information from cross-functional teams, transforming ideas and concepts into tangible product requirements and roadmaps for tool development
Manage requests for web landing pages and creative assets and work with developers and marketing teams to deliver on schedule
Support set up, link testing, messaging and reporting for new affiliates, working to help the team deliver digital services trials and subscriptions
Determine capabilities and limitations of the team, and quantify associated risks and cost of new projects
Connect with engineering, production support, design, and product marketing to discuss upcoming product launches or changes that will impact marketing and partner tools
Daily management of the marketing tools roadmap with an external engineering agency and key internal stakeholders
Oversee product briefs and hold weekly meetings to ensure project timeliness and to update teams on progress
Assist in the setup of tracking and integration of API’s
Identify opportunities to grow suite of tools by understanding common, ongoing needs of the business
Establish yourself as a resource for internal teams and key external partners to help in day-to-day trouble shooting, education, and communication
Resource for internal teams globally, and key external partners to enable education of the team, and communication of roadmaps
Manage the implementation of new tools by provide training and creating documentation for the tools you oversee
Oversee tool performance
Communicate key information to executives via regular reports and launch summaries

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