Marketing Technology Program Manager
Location: Hybrid in Cupertino, CA
Schedule: 40 hours
Duration: 12 Months with potential to extend
Pay: $87-$89.55/hr, DOE
The Planet Group is looking for a Marketing Technology Program Manager to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Cupertino, CA. This person will work with a wide variety of functional teams, with a focus on building technology solutions that enable and enhance meaningful programs with partners through our many communication channels.
Marketing Technology Program Manager Qualifications:
- BA or BS Degree preferred
- 5+ years of professional experience in project/program management, product marketing, or digital marketing
- Creative thought leader with a passion for finding solutions to problems with technology
- Deep understanding of effective marketing strategies in the digital and social landscape
- Proficient hands-on knowledge of organic marketing channels and social platforms
- Ability to communicate with confidence to leadership, co-workers, and external partners
- Ability to handle multiple projects and thrive in a very dynamic environment
- Excellent organizational skills and attention to detail
- Experience at cross-functional influence; translating between business owners and technical teams
- Excellent interpersonal skills and can communicate clearly and concisely across multiple audiences and partners, including the ability to explain analytical outcomes and technical roadblocks in business terms
- Work well under pressure, with proven experience working on complex, international, large-scale, time-critical projects
- Results-oriented, upbeat and focused with a strong passion to learn and succeed
- Knowledgeable with Apple, Android, and Chrome ecosystems
- Solid understanding of web technologies and CMS systems and can draft tools requirement docs and direct work of software engineers
- Familiar with emerging engineering systems and experience in implementing key practices
- Risk management experience including identification, mitigation and reduction tracking
- Understanding of different project management techniques including Agile and waterfall
- Understanding of digital image and video file formats, and proficiency with Sketch, Photoshop, and Adobe CC
Marketing Technology Program Manager Description:
- Identify marketing technology opportunities
- Be part of a team that defines the future direction of the tools and technology, gathering requirements and distilling the key functionality needed to grow the Services businesses
- Drive subscriptions, promote the business with creative tools, and save resources by finding unique solutions through technology
- Identify creative strategies that will help drive earned and owned media, and growth of subscribers
- Gather information from cross-functional teams, transforming ideas and concepts into tangible product requirements and roadmaps for tool development
- Manage requests for web landing pages and creative assets and work with developers and marketing teams to deliver on schedule
- Support set up, link testing, messaging and reporting for new affiliates, working to help the team deliver digital services trials and subscriptions
- Determine capabilities and limitations of the team, and quantify associated risks and cost of new projects
- Connect with engineering, production support, design, and product marketing to discuss upcoming product launches or changes that will impact marketing and partner tools
- Daily management of the marketing tools roadmap with an external engineering agency and key internal stakeholders
- Oversee product briefs and hold weekly meetings to ensure project timeliness and to update teams on progress
- Assist in the setup of tracking and integration of API’s
- Identify opportunities to grow suite of tools by understanding common, ongoing needs of the business
- Establish yourself as a resource for internal teams and key external partners to help in day-to-day trouble shooting, education, and communication
- Resource for internal teams globally, and key external partners to enable education of the team, and communication of roadmaps
- Manage the implementation of new tools by provide training and creating documentation for the tools you oversee
- Oversee tool performance
- Communicate key information to executives via regular reports and launch summaries
