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Product Manager II, Display Ads, Audiences and Targeting

Google • Full-time • Mountain View, California, United States • $156k - $229k / year • 7h ago

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of experience in product management or a related technical role.
2 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
Experience working in the Ads industry.

Preferred qualifications:

3 years of experience in a business function or role (e.g., marketing, business operations, consulting).
2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
Experience leading Ads initiatives focused on Audiences and Targeting.
Excellent entrepreneurial drive and passion for innovation.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

As the Google Display Ads (GDA) Product Manager, you will shape and develop our strategy for offering advertisers campaign controls vs automation, and lead our continued groundbreaking work on location targeting initiatives, including location modeling and inference. In this role, you will also include leading GDA’s efforts on Ad Intents, a new type of publisher ad inventory that creates contextually-relevant, cookie-optional placements. This role offers the opportunity to own a high-impact area of the Display business while driving innovation via deploying new types of LLM-based integrations and Machine Learning models.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

The US base salary range for this full-time position is $156,000-$229,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

Drive Google Display Ads’ initiatives for Audiences and Targeting, including audiences strategy, location, and interest-based targeting, and contextual targeting.
Guide Audience Strategy for Display Ads, directing the team on the right balance of automation versus controls for advertiser audiences.
Build and execute a roadmap for location, and interest-based targeting.
Collaborate with the DemandGen team to ensure that the DemandGen audience experience serves GDA use cases by creating Product Requirements Documents (PRDs) that represent advertisers’ Display use cases.
Transform high-intent keywords into relevant ads, using Gemini assistance, representing a significant growth opportunity for GDA.

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