Product Marketing Manager
Location: Hybrid from any location
Contract Length: 6 Months
Schedule: 40 hours/week
Pay: ~$88/hr, DOE
The Planet Group is seeking a Product Marketing Manager to join our well-known lifestyle brand technology client on a roughly 6-month contract. This is a full-time, 40 hour per week role working a hybrid schedule, working from any location and traveling onsite 1-2 times per quarter.
Product Marketing Manager Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 6+ years of Consumer product marketing and/or product management experience at a fast growing tech company
- Proven ability to craft compelling positioning, messaging and go-to-market plans that resonate with users
- Strong analytical mindset; comfortable using data to inform decision-making and measure impact
- Exceptional communication and stakeholder management skills, with the ability to collaborate across teams
- Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity
Product Marketing Manager Description:
- Provide a data-driven market perspective to shape the features that are built and how they are brought to market
- Work with product, engineering, design, research, comms and marketing teams to provide market and customer insights to inform product strategy, define product messaging and positioning, and drive global go-to-market strategies to increase awareness and adoption of products
- Act as the glue that brings teams together, turning bold ideas into strategies and solutions that boost engagement and foster user love
- Shape curation product strategy through market analysis and user research in collaboration with UX research, brand research, data science, and other cross-functional teams
- Create market requirement documents (MRD) to inform product development, and design alpha/beta experiments to inform product launch strategy
- Develop and execute GTM strategies, including the positioning, messaging, user education, and in-product marketing strategies necessary to drive adoption of, and sustained engagement with, curation products
- Craft strategic narratives for the client's curation offerings aimed at consumers, partners, and investors
- Use data and insights to drive adoption of strategic priorities, influence overall consumer growth initiatives, and set KPIs for launches or updates
- Drive XFN alignment throughout the go-to-market process, including securing buy-in from the executive team
- Educate and inspire internal and external teams on curation solutions
