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Podcast Program Manager

The Planet Group • Contract • Culver City, California, United States • max $67 / hour • 2m ago

Podcast Program Manager

Location: Hybrid onsite in Culver City, CA, Cupertino, CA, or New York, NY

Schedule: 40 hours

Duration: 12 Months; potential to extend

Pay: ~67/hr, DOE

The Planet Group is looking for a Podcast Program Manager to join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Culver City, CA, Cupertino, CA, or New York, NY

Podcast Program Manager Qualifications:

5-7+ yrs of experience at a media agency/in-house agency group with traditional and digital media buying processes, production and trafficking
BS/BA degree required
Strategic, process and data-driven with expertise in planning, execution, and optimization of audio advertising campaigns
Strong understanding of the audio landscape, excellent negotiation skills, and a passion for emerging formats and trends are essential
Deep understanding of paid media and the process by which Audio ads are produced and brought to life in media
Hands-on experience managing podcast and streaming audio campaigns
Experience on the sell side implementing advertising programs through direct and programatic channels is a plus
Strong grasp of tactical campaign execution: media buying, production and execution, buy types and production methodologies. OOH/DOOH production and activation is a plus
Functional understanding of ad serving and 3rd party validation partners (i.e. CM, DoubleVerify, WhiteOps)
Familiarity with platforms such as Spotify Ads Studio, AdsWizz, Megaphone, Acast, iHeartMedia, and programmatic audio buying tools
Strong communication skills, with ability to clearly articulate media impact through a performance lens
Understanding of the ad tech and martech landscape; experience working with tech platforms for various buying and attribution needs
Critical thinker with ability to identify technical workarounds
Established vendor and partner relationships a plus
Broad vertical experience a plus (Services LOBs span entertainment, finance/payments, apps, music, podcasts, books, sports, gaming, etc.)
Knowledge of brand safety, ad verification tools, and compliance in audio environments

Podcast Program Manager Description:

Help define the program and processes, collaborate with in-house media, analytics, creative, and strategy teams to execute and optimize paid media campaigns
Serve as a point of contact for internal and external partners on podcasts, vodcasts, streaming radio, TV and OOH campaigns
Activate placements across podcasts, streaming platforms (Spotify, Pandora, iHeartRadio, etc.), and terrestrial radio
Hands on the end-to-end tactical planning and execution of cross-channel paid media campaigns across Services
Oversee the tactical planning, launch, management and optimization of Services media campaigns
Demonstrate clear and thorough understanding of traditional and digital advertising, while delivering strategic campaigns to successfully hit directed KPIs
Work with the channel managers and analytics to validate campaign performance through strategic testing will be vital to creating successful Audio and Video campaigns

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